Expanding on our list of digital services offering and the fact that its all about mobiles now, we are offering SMS Marketing and SMS Keywords features.
So here is a the list of offerings
Bulk SMS Services
We can set up an send out bulk sms. All the SMS have an opt-out clause (obviously) and can help promote events or inform user about emergencies.
Web to SMS Service
We can also enable web to sms service, where a visitor to your website puts in their Mobile number and they get a SMS reply set up by you.
SMS Keyword Service
We are also able to set up SMS Keywords, where if your visitor or subscriber SMSes a keyword for example “abc†to a number, they get an automated SMS back, or it records their number on to a database.
Need any SMS Services, get in touch with us at info@dzineclub.com
The Version 2 of our dzineSEO Keyword Ranking Tool is now out with heaps of new features:
Keyword Ranking Tool Login Area
We now have a Platform Login Area where you enter your email address and password to access the Keyword Ranking Tool.
A new Interface
The new interface is built to help you get to your stats faster. Currently It has information about your current keyword rankings, keywords, past results, information about competitors and a link to SEO resources.
Current Keyword Ranking Stats
The Current Keyword stats now give you ranking against your keywords for upto 10 pages of Google so that you can optimise your Search Engine Efforts better. You can compare that with your last rankings on how you were ranked last time. Currently the stats only work with Google with it being the major player.
Also find out how many pages are being indexed by Google and what your Alexa Rankings is.
Target Keyword Research
In this area you can look at your keywords and research them. To not divulge what our clients can access, we won’t discuss this much because this area gives you an advantage against your competitors. However you can add all of your keywords and look at their stats and activity around the internet.
Past Results and Keyword Ranking Comparison
Compare your Keyword Rankings against Past Results. So if you have had an account for the last year, you can see how your keyword rankings have improved over time.
Competitor Keyword Research
Keep an eye out on your competitors. Find out what Keywords they are targeting and what keywords they are getting visibility on in Google.
We will be releasing plans and pricing for our Keyword Ranking Tool shortly so stay tuned. We are still putting the polish on a few areas but once that is complete, we will be releasing it around late Jan. For more information please email us at info@dzineclub.com
What is Keyword Cannibalisation
Keyword Cannibalisation is a process where your pages don’t get indexed properly by Google because they are similar in content or keywords. So in essence they are fighting with each other to gain rankings on Google and at the end not getting anywhere because Google cannot prioritise and distinguish those pages.
So having more pages with similar content is not necessarily a good thing to lift your ranking. It might be working against you.
Obviously Search Engines don’t want users to build copies of popular content to get higher rankings on websites. Remember Search Engines want the user to have a good experience on the site. Most of the things that Search Engines do is based on the user and not on the website.
Search Engines want to see a good distributed content across the website so that when a visitor jumps from one page to the other, they get good information from the second page.
What causes Keyword Cannibalisation
- Multiple pages with same titles
- Multiple pages with similar heading tags
- Multiple pages with similar content
- Multiple internal links going to different pages, so if you have a link saying services which goes to 5 different pages, it is suss 🙂
- Multiple similar external links going to different pages
Solution to Keyword Cannibalisation
- Create different titles for each page and make them separate
- Use different keywords in headings of your pages
- Don’t create multiple similar copies of the same page. This is pointless form SEO, user experience and conversion perspectives. After a few pages on the same topic, just go back and improve them instead of adding new ones.
- Don’t have similar links going to different pages of the website. So in one page if it says click here to view services, make the other one click here to view our ABC Services etc
