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If you are thinking about starting in social media, these are the channels that are available to you and how you can use them

Leveraging Social Networks Facebook, twitter, myspace, linkedin etc

Facebook

Best Facebook marketing approach

By creating a facebook business page and using that to market your services and/or products. Also make sure that you have a custom Facebook Landing Page and if you have an online store, you are showcasing your best selling products.

Great for Search Engine Optimisation (Facebook pages are now being indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for Targeted Profile based advertising
Great to analyze demographics of your fans

Twitter 

Best Twitter marketing approach

By creating an individual or a business account and tweeting information and product/service updates. Twitter stats show that your followers are interested in basically two things 1. Information and updates about your product and 2. Discounts and Special Offers. Make sure you have a good mix of both.

Great for Search Engine Optimisation (tweets are indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for mass communication
Great for tracking what your users are saying about your brand

LinkedIn

Best LinkedIn Marketing Approach

By picking a handful of your most prominent employees or yourself and starting to put content via your/their profiles. Connect your blog with your linkedIn profile and get very involved in discussions.

Great for Lead Generation
Great for Brand Awareness
Great for targeting Businesses (B2B Marketing)

No Search Engine Optimisation (SEO) Value

MySpace

Best MySpace Marketing Approach

If you company deals with Artists/Bands or Media, create a page and start promoting via Videos. MySpace still remains as the 2nd best Social Network but is now more widely used by Artists and Bands to promote themselves.

Great for Lead Generation for Musicians/Bands
Great for Brand Awareness for Musicians/Bands

No Search Engine Optimisation (SEO) Value

YouTube

Best YouTube Marketing Approach

Put all of your company videos on YouTube and make a custom channel in YouTube. Then embed those videos on your website. Also make sure to watermark your videos with your domain name so that other users can’t download it and use it themselves.

Great for lead generation. You are tapping into the YouTube visitor base
Great for Brand Awareness. Having a YouTube channel gives you more validity.
Great SEO Value. YouTube videos are indexed by search engines and show up in the top results.

like a blog post? Do you think your friends or colleagues will enjoy it too but you don’t want to be too intrusive?

DzineClub Blog now has Social Media Buttons that help you quickly share the blog or its contents to social media easily. Here are the list of social networks supported and a brief explanation of what they are.

The sharing buttons appear on the left bottom of the browser and you can click on any button to share what is on the page.

Supported Networks

Newsvine:
Newsvine is a news portal updated by users. In their own words, it is an instant reflection of what the world is talking about at any given moment.
http://www.newsvine.com

StumbleUpon:
StumbleUpon helps users discover and share great websites. They deliver high-quality pages matched to a user’s personal preference, which have been explicitly recommended by the user’s friends or one of their 8 million+ websurfers with shared interests.
http://www.stumbleupon.com

Digg:
Digg is a user driven social content website. Users submit content and other users “Digg” the content that they like best. These most “dugg” content make way to the front page for all the visitors to see.
http://www.digg.com

Delicious:
Delicious is a social bookmarking website. Delicious allows you to store your bookmarks online and synchronize/access them from different computers. You can tag your bookmarks to make it easier to sort and find and you can pass them on to your friends.
http://www.delicious.com

Linkedin:
Linkedin is a professional social networking site, that allows professionals to network with each other. Make mostly for professionals, it allows you to add more contacts, join groups, connect with other professionals, look for jobs etc.
http://www.linkedin.com

MySpace:
MySpace is One of the world’s leading social networking website. It was the most popular social networking site from mid 2006 to early 2008 when facebook took over.  
http://www.myspace.com

reddit:
reddit is a social news website where users post links to content on the Internet. Other users then vote up or down on the links causing them to promote to the front page or bury down the archives.
http://www.reddit.com

Technorati:
Technorati is a search engine for blogs.
http://www.technorati.com

Facebook:
Facebook is the largest social networking website. Users can connect with friends, send messages, share media, update their profiles and interact with each others status and contents.
http://www.facebook.com

Twitter:
Twitter is a social microblogging service. Twitter enables quick mass communication to groups and users. Twitter is based around tweets (messages that are 140 characters or less) and users can follow other users to receive their tweets and stay informed.
http://www.twitter.com

RSS Feed:
RSS (Really Simple Syndication) is a format used to publish frequently updated content such as blogs, news, audio etc. An RSS document contains full or partial text plus metadata information such as author, date of publishing etc. This enables readers to subscribe to these feeds and get updated content without having to go to the source.