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Posts Tagged ‘omniture’

Top 1000000 website Analytics Providers Research

November 28th, 2010 No comments

Are you a web analytics company?

Do you want to know how many websites are using your software?
Do you want to know how many websites are using your customers software?
How do you competitors rank with you in the top 10, top 100, top 500, top 1000 for any country in the world?

Do you offer products and services around web analytics?

Do you have integrations with web analytics platforms?
Do you want to only approach companies who use a particular analytics platform?
Do you want to sell your services to companies who use the platform that integrates with you?

If you answer yes to these, you might be interested in our analytics platform that analyses analytics companies usage.

We will soon be releasing a tool that allows you to find out what analytics provider a website is using (any website in the top 100,000). Stay tuned for more details.

 

The top analytics providers websites for top 10 websites in Australia

top analytics providers in australia

Interested? Contact us at info@dzineclub.com for more details

A/B Testing Guide for Website Design – AB Test

August 2nd, 2010 1 comment

1. What is AB Testing

A/B testing is the simplest method of checking which content works best for your target audience. You create two versions of your content, divide your target audience into two random groups and show the two versions. You then compare the conversion metrics on those two groups to see which one works better.

A B Testing Guide for Website Design

2. What things can/should you test on AB Test

  • Call to action Buttons
  • page Layouts
  • Sign up Forms
  • Email Subject Lines
  • Checkout Processes

3. Where can/should you use A/B Testing

 

On your Website

  • Home page of your website
  • Sign up pages on your website
  • Any High Traffic Landing pages on your website

eCommerce Store

  • Checkout Page
  • Add to Cart call to action
  • Product Landing Pages

Email Marketing

  • Subject Lines
  • Call to action buttons

Search Engine Marketing

  • Main Tag Line
  • Descriptions

4. A/B Test Best Practices

 

Test Pages with high traffic

Not enough traffic means that the results might not be accurate. Make sure your testing sample size is large enough.

Keep the Tests running until you are confident that one wins over the other

Small conversion wins are not a good indication of a winning content. Have the tests running for a reasonable time and only accept content that is visibly winning.

Start Small

If you are starting out on A/B testing, start by making smaller changes such as placements of content blocks on your website

Put  Bolder Testing for smaller percentages or New Visitors

if you are making a radical change on your content to test, test it on a small percentage first. Lots of times big changes on site don’t resonate well with the visitors. Many tools allow you to test new visitors rather than returning visitors so test on this group first before testing it on all the visitors.

 

5. AB Test Case Studies

These websites give you case studies on what has worked and what haven’t worked when it comes to A/B Testing


ABtests.com

ABtests.com has a repository of A/B tests performed by users and uploaded to the website. You can see the different versions, what was different on them and how they performed.

ABtests.com A/B testing resource


Whichtestwon.com

Similar to ABTests.com Whichtestwon.com shows the different test and results of testing. It also allows you to test your gut feeling and see how correct you were.

which A/B test won

 

Google Website Optimizer Case Studies

Success Stories Section of Google Website Optimizer with information about what was tested and what kind of results came up.

image 

 

6. A/B Testing Tools

 

Free A/B Testing Tools

  • Google Website Optimiser

Paid A/B Testing Tools

  • Adobe Test & Target powered by Omniture
  • Amadesa A/B and Multivariate Testing
  • Maxymiser Multivariate Testing
  • Optimost
  • SiteSpect

Analytics Providers

June 28th, 2009 No comments

Paid Analytics Providers:

 

Omniture SiteCatalyst®

Omniture SiteCatalyst® provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is part of the Omniture Online Marketing Suite of applications for online business optimizations.
http://www.omniture.com/en/products/online_analytics/sitecatalyst

Webtrends Analytics

Webtrends Analytics 9 delivers the industry’s most accurate picture of what’s happening on your web site, along with the data analysis and integration tools to help you turn even the largest stockpiles of online and offline records into understanding of your customers and business.
http://www.webtrends.com/Products/Analytics.aspx

Coremetrics

Use industry-leading Web analytics to understand visitor behavior and maximize return on marketing investment. Request a personal demo.
http://www.coremetrics.com/solutions/web-analytics-1.php

Unica – On Demand Web Analytics

Unica’s NetInsight is a marketing analytics solution for scalable, advanced web analytics for today’s marketer.
http://www.unica.com/products/enterprise-web-analytics.htm

Pion Tagless Web Analytics by Atomic Labs

Pion solves your toughest web analytics challenges. Capture fuller data with less overhead. Replay complete customer sessions. Assemble profiles across the cloud. See mobile web visitors. Works with all major vendors such as Omniture, Webtrends, Google Analytics and Unica.
http://new.atomiclabs.com/pion-web-analytics/index.php

pion tagless web analytics

Chartbeat Analytics

Chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic.
http://www.chartbeat.com/

Chartbeat Live Analytics

 

Free Web Analytics:

 

Google analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
http://www.google.com/analytics/

Piwik – Open Source Web Anlaytics

Piwik is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed real time reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and more.
http://www.piwik.com

JAWStats Website Statistics

JAWStats is a free, open-source website statistics and analytics package. It runs in conjunction with AWStats and produces clear and informative charts, graphs and tables about your website visitors.
http://www.jawstats.com

screenshot.11-03-2010 23.48.29

GoingUp!

The smarter way to manage your Web Analytics & SEO
With an AJAX-rich interface, GoingUP! combines powerful web analytics with top notch SEO tools…
http://www.goingup.com

web-analytics-dashboard

Clicky

Used by almost 200,000 websites, Clicky Web Analytics monitors and analyses visitor traffic in real time.
http://getclicky.com/184760

front-dashboard 

Woopra

Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. Woopra delivers the richest library of visitor statistics in the industry through their innovative desktop application.
http://www.woopra.com/

We love the Live visitor Navigation Path

live-tracking

Yahoo! Web Analytics:

Yahoo! Web Analytics is an enterprise site analysis tool that lets you see real-time user behavior on your website with powerful and flexible tools and dashboards.
http://web.analytics.yahoo.com

Microsoft adCenter Search Advertising Analytics Tool

Microsoft Search analytics solutions help you understand user engagement and online search marketing campaign performance.
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