Archive

Posts Tagged ‘Online Marketing’

Current Online Projects

October 27th, 2010 No comments

DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.

Home Builders Website – Zuccala Homes

We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them

  • Custom CMS Implementation
  • Search Engine Optimisation
  • Web Analytics
  • Email Marketing

Recruitment Website – Melbourne

We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages

  • Custom CMS Implementation
  • Search Engine Optimisation
  • Web Analytics
  • Email Marketing
  • Social Media Strategy

A high profile rapper from California

We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.

  • Website Development
  • Search Engine Optimisation
  • Social Media Strategy
  • Email Marketing
  • Selling Songs and Ringtones
  • Merchandise store

Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.

Thinking of starting a blog? Advantages of a Blog!

March 6th, 2010 No comments

What is a blog?

Blog stands for "web log". It is a type of website, maintained by an individual, group or a company. Entries are posted in the blog regularly about services, events, commentary, video, images etc. A blog provides an overall picture on a particular person or a subject or a company.   Companies like Dell, Microsoft, Google use blogs to communicate with their users.

Advantages of using a blog for yourself or your company

 

1. Low Cost Setup

A blog can be setup at a relatively low cost than a website. Usually there is a lot of things you have to consider before starting and implementing a website. A website can serve multiple purposes based on your business and your offering. A blog however is fairly straightforward to set up as it serves a clear purpose.

Also because of the popularity of blogs, there are also a lot of existing frameworks for blogs that can be utilized which makes it faster and cheaper for the end user.

2. Quick to setup and start

Because all the blogs we set up, we use existing frameworks, they are quicker to setup. You can start putting up posts on your blog within a few hours. The customizing the blog to your look and feel might take a bit longer but access to the blog and setup can be well within a day.

3. Search Engine Friendly

Blogs are Search Engine Friendly because they are more informative and resourceful than websites. Search Engines love Blogs, because they help provide more information to users who are searching on the engines. Search Engines would rather send the visitor to a page full of information rather than a page with a product/sales offering. Usually once you start blogging regularly, you will start seeing them getting updates in Google within minutes.

4. Brand Awareness

Because of the Search Engine Friendliness and a more personal communication (than a website), Blogs help you build your brand awareness. Your visitors will feel more connected to you and engaged because of more regular and personal offerings on the blog. Your visitors will also see the human side to the business that you are running which makes it easier for them to pick you for your products/services when they need it.

5. Integrations with other Marketing Channels

Most Blogging platforms integrate with other Channels and help you push out information about the blog to your other channels. For example, you could write a blog entry and publish it and it automatically updates your twitter with that entry. So you are not just covering your website visitors, but also your twitter followers. Plus now twitter is indexed by search engines, so you can get more visitors via that channel.

6. Human Touch

A blog brings a human touch to your business or yourself. Because the information getting there is not sales focused and edited by a flurry of legal teams from your company, it brings out the human side of your business. It also helps your prospects and your customers connect with you and really get to know the people behind the business. In markets like Australia, this could  be the driving force behind buying a product or a service from a company.

Is a blog right for you and your business?

More than half the time, it usually is.  If you are creating content, selling products, offering services etc and wish to push out information to your customers/visitors then a blog is perfect medium for you.  The only times we would recommend against using a blog is

  1. If you are unable to generate content regularly. If you only have a new offering once a year or nothing to communicate to your customers/visitors for months, a blog is not the best idea.
  2. If you are unwilling or unable to spend a bit of time regularly in marketing your offering online then a blog will not help. A blog with little or no updates can look bad on a company or an individual
  3. If your targetmarket is not tech savvy users, then a blog is not the best idea. If your target market doesn’t have access to the internet or are not the type who will spend a bit of time on the internet a blog would be a waste of resources and time for yourself.

Free Blog Setup

For a limited time, we are offering a free blog setup for any business/individual in Australia. Please click on the link below and submit your details to enquire.
http://www.dzineclub.com/services-blog.php

How do you pick the right marketing channel

February 21st, 2010 1 comment

There are over 30 marketing channels in existence today. Traditional marketing, Direct marketing, online marketing, social media marketing, search engine marketing, mobile marketing etc.

As a business owner or the marketing manager, how do you correctly choose which mediums to engage. Unless you are an enterprise company or have a lot of money to throw around, it is very hard to engage all of these marketing channels.

Do you need to use all of these marketing channels?

No. You should work on a channel(s) which your target audience will most likely interact with.

How do you pick the right marketing channel for your target audience?

 

Do some research on the audience. By research you don’t have to run focus groups, all you have to do is think what marketing channels your target will use.

  • What age-group are they?
  • What social networking site do they use?
  • Do they watch a lot of TV?
  • Would they drive to work and listen to FM on the way?
  • Do they use e-book readers?
  • Are they hip and music oriented?
  • Do they go to pubs?
  • Do they subscribe to newspapers?
  • What can the content of the going to be more interested in?
  • What kind of mobile are they most likely to use?

The more you know about the audience or that target market, the better you can focus your marketing and advertising around channels that they are more likely to be interested in and interact with. If you have a tracking and reporting analytics system on your website, you can get answers to some of these questions through that.

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