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Thinking of starting an eCommerce Store or a shopping cart. Here are the things you need to consider before setting one up.
1. Stock Inventory
How are you going to manage your inventory. If you put up a product online, you will need to make sure that you have the product in stock. Also if you sell the product from its physical location, you need to make sure that you update the product inventory on your website.
2. Postage, Handling and Delivery
How are you going to deliver your product.
- Are you going to check every order, put them in envelopes and send it through the post
- Are you going to hire a courier who can run around and get your products delivered quickly
- Does your product meet the requirements to go through post/courier
- Is it a fragile item?
- How much are you going to charge for Postage and Handling?
- Are you going to offer international postage?
- Do the dimensions of the product make it an issue for Postage?
3. Photographs of products
- How are you going to get photographs of the products.
- Do the photographs of the products adequately display the product
- Do the photographs answer all the questions your potential customer has from the look of the product
- Are the photographs so well done that the actual product looks inferior compared to the photograph?
4. Sale and Promotions
- Are you going to run sales and promotions
- Does your eCommerce platform allow you to mark products down
- How will you communicate sales and promotions to your customers
5. Marketing your Online Store
- How will you market your store?
- How will you initially get customers to the online store?
- Have you got a list of email addresses of customers that you can communicate to?
- Have you got an social media strategy?
- How will your existing customers know that they can buy products online?
More to come on this later….
Continuing our trend of 5 minute DIY website/marketing setups we are currently working on an Online Store software that allows you to publish your products live within 5 minutes and start accepting payments.
New Features of Shopping Cart
The new version of DzineStore allows you to setup your online store within 5 minutes and start selling your products online. The new version of DzineStore features:
- A funky custom slider with captions for you to showcase your products or catergories
- Social media integration – allowing you to put links to your facebook, twitter and ebay stores
- Email Marketing – a bare bones email marketing platform that allows you to communicate special offers to your contact base quickly
Existing Features
- Product Catalog Management
- Supplier Management
- Category Management
- Paypal Integration
- CMS system for creating supporting pages
- Email Newsletter Subscriptions
Launch
We will be putting up some example stores next week and launching the platform at the end of July so stay tuned.
For every order on your online ecommerce store/shopping cart, you should be tracking
On an Individual Basis
– what keyword and search engine got you the sale
– how many products did the customer look at before deciding to purchase with you
– What other products did the customer look at when purchasing that particular product
– was it a new or a repeat customer
– what affiliate website or geographical location did the customer come from
– What additional pages do they go to before making a purchase (terms and condition, support, postage etc)
– what items did they search for on the site
On a group level
– what is your most successful landing page (entry page)
– what page do you have the most exits from
– What is your overall average time on site for product pages
– What is your overall average time on site for category pages
What do you do with this data
– For keywords generating higher sales, run a SEM campaign with those keywords
– Invest in marketing in geographical locations and affiliates which are giving you sales
– If the customer looks at a higher number of products before purchase, put similar products on the product page as recommendations
– Try and convert more new visitors into customers by having information such as postage, product material, terms within easy reach.
– Fill up your inventory with products corresponding to search queries that resulted in no results
– Remove distractions once they click on checkout and make it an easy process. Only put information such as support/terms and make it so that you wont have to click or go away from the page
DIY Online stores and shopping carts from $750 + GST.
Includes advanced reporting and 5 minute setup.
Talk to us at info@dzineclub.com
There will always be things that we would love to feel and put on to check if it looks good before we buy them.
But for most other things, customers love the convenience of not having to do the trip to the store/supermarket to get them. Even things we touch and feel, if we have to buy them repeatedly, we might opt-in to get them online because we have already tested them and are happy with the results.
For business owners who want to make Online a part of their business, we have just launched a platform that can help you take your business from offline to online. We have also created an example store so that you can go in there and play around and test the system. here is the screenshot and link underneath:
http://examples.webdesignclub.com.au/store/precious/
Features of the online Store
Shopping Cart > Reporting Module
View Statistics such as
- how much sales you have made
- how many orders were placed
- how many member registrations
- hoe many product pages were viewed
Online Store / Shopping Cart Catalogue
- Manage Categories
- Manage Product Suppliers
- Manage Tags for Products
- Manage Product, Inventory, Attributes and Images
Shopping Cart > Manage Orders
- Manage Customer Orders
- Manage Order Messages
- Manage Shopping Cart Currency
Shopping Cart > Payment
- Manage Currency
- Have multiple Currencies
- Integrate with Paypal, Google Checkout, Bank Payment etc
Shopping Cart > Shipping
- Manage Couriers/Shipping
- Manage Postage and zones
Shopping Cart > CMS
If you are interested in looking at the admin area or want to know the pricing for setting up a store like this, please contact us at info@dzineclub.com
