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Posts Tagged ‘open source web analytics’

Goals in Piwik Web Analytics – Tracking Conversion

August 27th, 2010 No comments

Piwik Web Analytics

One of the newer plug-in in Piwik Web Analytics is Goals. This plug-in allows you to track Goals on your website, put monetary value against them and analyse which areas and sources of traffic are contributing to your goals.

It is not as advanced as Goals in Google Analytics and not as comprehensive. It doesn’t have a conversion funnel and multiple stages but still does a really good job of giving you an overview about how and why a conversion is happening on your website.

 

Types of Goals and Setting them

 

Visitor Goals

Visitor Goals can be set up and assigned a dollar value when

  • a visitor visits a page on the website
  • a visitor downloads a file
  • a visitor clicks on a link to an external website

Manual Goals

Manual Goals can also be set up and called as required

  • Visitor makes a purchase (The price value can be passed to the Goal)
  • Visitor clicks on a link
  • Visitor Fills a form (or a form element)

Once all of these are set up, comes the interesting part.

 

Reporting – The Interesting Part

Once you set up your goals, this is where it gets interesting. The data you can get out of Goals in piwik quickly is amazing. Here is the info you can get

Please note that all the reports below are reflective of only one goal – enquiries

How many Goals you are hitting every day

A graph of daily Goals on your dashboard, which gives you a quick overview of how many goals you are hitting daily and the trend

Goals Trend Piwik Web Analytics

What is your conversion Rate on Goals

Based on the conversion graph you can see how many conversion you have had, and what is our conversion rate. If you have setup multiple goals you can see the overall conversion rate for all the goals

What Keywords and giving you the highest Conversions

This report is very good and quickly gives you a good overview of what keywords are producing conversions for you.

What Keywords are attributing to your conversion - web analytics 

What Search Engines are Giving you the highest Conversions

A report on what Search Engines are Giving you the highest Conversions

What Search Engines attribute to your conversion

What Websites / Affiliates are Giving you the Highest Conversions

Some Affiliates might be sending you a lot of traffic but not necessarily turning that into conversion. This report will help you identify the hit rate for goals against your affiliate websites

What Marketing Campaigns are giving you the highest conversions

This includes your email campaigns, direct mail campaigns, Advertisements, Offline campaigns that you have tracked as well as your SEM Campaigns

What is your breakdown of conversion across Search Engines / Direct Entry and Referrers

Which of your referrers gives you the highest conversion. I

Conversion Goals referrer breakdown - web analytics

Conversion Goals  Breakdown by Country and Continent

What countries and contributing to your Conversion Goals

Conversion Goals Breakdown by Country - Piwik Web Analytics

Conversion Goals Breakdown by Time of the day

What time of the day are your visitors most likely to convert

Conversion Goals Breakdown by time of the day - Web Analytics 

 

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Would you like to get these reports for your website? Get in touch with us at info@dzineclub.com

Live plugin/feature for Piwik – open source web analytics

March 5th, 2010 No comments

One of the features that we love after using Piwik web analytics for DzineClub Website is the live plugin/feature. This allows us to see in live and real time where our visitors are coming from with what attributes, how long they are spending on the site and what actions they took on the website.

Using Piwik Web Analytics, we can see for example our latest visitor was from France and came through Google Search Enging searching on Social Media Marketing. He/She spent 3.5 minutes going through roughly 6 pages on the site.

This also gives us a better information on our Paid Search Engine Marketing so that we can see on an individual level, how our various Search Engine Marketing campaigns are working out for us and improve them as required. The Live plugin for Piwik – open source web analytics allows us to look at that information at that granular level.

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Interested in Analytics solutions for your websites??

DzineClub can help you strategize and implement analytics solutions (Google Analytics, Piwik Web Analytics) on your websites based on your requirements. Please send us an email at info@dzineclub.com for more information.

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