Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Looking – this is what most people do.

They monitor their blog. They look at the latest post and see how many people viewed it, where they came from, where they found the blog.

They monitor their social media – how much something got retweeted, how many fans on facebook pages, how many followers on twitter.

Then they go about generating and sharing new content with a little thought on the back on the mind saying – generate more content and I’ll get more traffic.

Looking and Learning

What a lot of people don’t do is that they don’t learn from what they have written. They don’t learn from what they see in reports in their blogs and social media.

Individual Post Analysis

Every blog post that gets viewed should be analysed for why it was viewed. You need to know what particular search query drove the user there.  You also need to make sure that what they are searching for, they can get the answer on your blog posts.

Trend Analysis

Look at a range of posts and see why some of them are more popular than others. This should give you an idea of what your users want. Instead of now just generating new content, generate content that is more relevant to these active users.

Group your posts together and see how the groups are performing

Group or Categorize your blogs and compare how each category is performing against the other. See which categories are getting fuller and which ones are empty. Are you filling up categories for products/services that you don’t want to offer.

Flooding is not a good strategy

Unless you have a big content generation team and lots of time in your hands, flooding your blogs and social media with content is not a good strategy. Spend your time wisely choosing the topics, making sure your target market likes those topics and finds it helpful and then push them out. Once you do, look at their behavior and learn from them.

A Blog is not just about informing people, it is also about learning from them

Out of all the marketing channels, email marketing still exists as one of the most popular forms of online communication. It is cheap (basically free), can leverage the data of your users easily, provides high levels of personalisation and customisation. This results in email marketing providing the highest ROI out of any marketing channels.

However all that looks and feels good is not as it is

There are however a few considerations with email marketing. As good as it can be for you to push your brand, if not done properly it can work against you.

Previously, because of its low cost of sending and easy acquisition of email addresses (someone can easily guess an email address), a lot of spam companies have abused email marketing to send users product offers, spam and fraud emails. The result of this is that your target audience is scared and thinks that most of email marketing is spam.

How to generate trust

The first step towards successful email marketing is to generate this trust with your customers. You have to be  aware of these pitfalls and make sure that when you are communicating with your users that you proactively create a trust so that going forward your subscriber gets the content that he wants, and you have a high deliverability rate. You create this trust by good and open communication, personalising the content to their needs and letting them know how you got their details.

Things to consider if you are using email marketing for the first time

• Let your subscribers know why they getting an email. Usually at the bottom of the email you would have a messages saying  “Dear XYZ, you are receiving this email because you have subscribed to receive information from ABC company by putting your email address on our website.
• Always put an unsubscribe link on Your email
• Always put a view online link on the email
• Always test your email on multiple email platforms such as Outlook, Hotmail, Yahoo, Gmail, entourage ETC
• If your company deals in verticals where there’s a lot of Phishing, instead of asking the users to click on a link, ask them to type in the link instead.
• Make sure that your emails are tracked from the email marketing provider so that you can see what the click through rate was
• Make sure your website is tracked properly so that you can see how the e-mail traffic contributed to your online goals.

DzineClub Email Marketing Solutions

Here at DzineClub, we adhere to email marketing best practices and guidelines. If you would like to know how we can help you push your brand further and provide you with high ROI please ask us for the quotation or feel free to send us an email at info@dzineclub.com