Posts Tagged ‘SEM – Search Engine Marketing’

DzineClub Digital Services explained

June 16th, 2011 No comments

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:


Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues


We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.


Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

Setting up your Google Adwords Account for SEM, PPC

April 20th, 2010 No comments

Setting up your Google Adwords Account

Unless you’ve been living under a rock for a last ten years, you probably know what Google Adwords is. If you have been living under a rock, welcome to the wonderful world of Google.

Google Adwords is the advertising product for Google. Using Adwords you can run ads for your business in Google Search Engine and Google’s Advertising network. Putting up Ads is free, however if someone clicks on your ad, you will get charged a fee. The process of putting up your ad on a Search Engine like Google, Yahoo, Bing is called Search Engine Marketing (SEM) and the way you get charged per click is called Pay Per Click (PPC). Businesses use Google Adwords to advertise their products, improve their brand awareness and to get on the front page of Google (if they can’t get there by SEO alone). From an advertising perspective, the front page of Google is the most valuable space in the internet.

It’s also fairly easy to set up your own Search Engine Marketing (SEM)  or Pay Per Click(PPC) Campaigns. So how do you start? First let’s set up your account.

Pre-Requisites for setting up your account

Your personal Details
Existing Email address if you want to use your own email address


Setting up your account > Create Google Account

Now Google will give you a choice of either assigning an existing Google Account for Adwords or creating a new one.

Assigning an existing account:

  • If you already use an email address to access other Google Services (Gmail, Google AdSense, Google Analytics etc) click on this radio button and select “I’d like to use my existing Google Account for Adwords”. Then enter your account email and password to log in.

Creating an new Account

  • If you do not use any of the Google Services click on “I do not use these other services”
  • Fill out your existing email address and set up your password.
  • Set up your time zone and currency and click on continue
  • Google will now send you a account verification email to your existing email. Log into your existing email. You should have an email from Google Adwords, open it and click on the verification link to verify your account.

Adding your mobile number

Once verified, Google will ask you to add a  mobile number to your account. We recommend you do this to make sure your account is more secure.

Congratulations!! Your Adwords account is now set up. Next time we’ll look at creating a small campaign for your business. For the next step you will need a credit card and some keywords that you want to target. To make sure that you don’t miss out on the next stage, please subscribe to the blog via twitter or rss feeds. To receive email notifications please send us an email at

How do I improve my Google listing

April 19th, 2010 No comments

Improve your Google listings

Lately we’ve been talking to a lot of small business owners who have the same questions about improving their online business. One of the bigger ones is

How do I improve my listings?

Here is what you can do today to improve your listings:

1. Break down your website pages into smaller pages and optimise the titles on them

The more pages you have, the bigger you look and have more options of changing titles on those pages to target Search Engines. If you have a page, that is longer than 2 pages, break it down.

2. Add your website to to Business Directories

Add yourself to Free Australian Business Directories. We don’t see a lot of advantage in adding yourself to a paid one unless you are trying to be a featured business.  We recently put up a list of Australian Business Directories here:
List of Australian Business Directories

3. Add your website to vertical specific Business Directories

Do a search on Google for your vertical specific Business Directories and list your website on them. Also Vertical specific online magazines, portals allow you to add yourself as a service/product provider

4. Share links with complimenting Businesses

Find out any local businesses that compliment your business and link to their website and ask them to link back to you. What’s even better is that if they put a little blurb around your business so that visitors to their site already have an idea about what you do. This will also look good from a Search Engine like Google perspective. Make sure you do not over do this or you might actually lose your listing.

5. Start a Blog

Think of a niche topic around your business and start a blog. Start putting down your thoughts and your product/service information on the blog. Make it more informative that product-based for best results.

6. Start Search Engine Marketing

Start putting a bit of money on Search Engine Marketing. Start a Google Adwords account and start out with $100 budget for a month and see how you go.

Please note that your site needs to look good compared to other sites for you to get any leads. Do a search on Google and view the pages to see how other competitors are working.

7. Put a reporting System to track and analyse

Because doing all these things take time and in some cases money, you need to make sure that you are tracking all your efforts to make sure that you are getting results back. We recommend using Google Analytics to track to see if you are getting more visitors to the site because of these efforts.

Next time we’ll tackle the second most popular question “How do I get more customers?”

Google SEM – Are you getting more salespeople than leads?

March 8th, 2010 No comments

Are you doing any Search Engine Marketing / Google Adwords?

Is your Search Engine Marketing being Abused

Are you getting a lot of companies offering you Search Engine Optimisation and their services instead of quality leads to the site?

What do you know about your Google Adwords/Search Engine Marketing Leads

For the leads that you get from your Google Adwords / Search Engine Management/ SEM Campaigns

  • Do you know what keywords they searched on the Search Engine to find you?
  • Do you know what search Engine they used to find you
  • Do you know how many pages they looked at before they filled out your enquiry form?
  • When you spend your money on Search Engine Marketing/PPC/Google Adwords, these are the most basic stats that you need to know. 

    Advantages of a good tracking system against your Google Adwords / Search Engine Marketing

  • Give you peace of mind that your Search Engine Marketing / Google Adwords is not being abused
  • Help you identify leads and find out what they did when they put in an enquiry
  • Help you find out where those leads originated from and what browser they used

DzineClub can help you really track your Search Engine Marketing campaigns and give you all the stats that you want. Plus there is the peace of mind knowing that you are not spending your money to get other companies to offer you their services. Contact us at for more information on how we can help you with your Search Engine Marketing.

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