Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

PCK DIY Shopping Cart now Live

Performance Canoes and Kayaks, one of our favorite clients have now gone live with their online store build in the dzineStore DIY Shopping Cart platform.

PERFORMANCE CANOES & KAYAKS specialises in technically advanced, high quality, paddle-sports equipment for paddlers at all levels. PCK is an authorized Australian agent for the iconic STRUER brand, as well as performance specialists ELIO, PLASTEX, SIPRE, LETTMANN, SELECT and G’POWER. PCK also offers versatile adventure touring solutions for the intrepid recreational paddler with the expedition tough range from NAUTIRAID. Recently they have also introduced the SEA EAGLE brand to our range, the global leaders in inflatable water sports equipment.

Shopping Cart Look and Feel

The shopping cart look and feel has been customised a lot based on the look and feel of their current website http://www.pck.com.au

The new look was given quickly by grabbing the existing css and changing that on the current store.

Facebook/Twitter Integration

They are also leveraging Facebook integration by having a Like Us button on the sidebar and share me and tweet me on the product pages.

dzineStore DIY Shopping Cart V3

When dzineStore V3 comes around next month, they will be able to utilize youTube integration helping their customers make better decisions by using videos against their product.

They can also utilise their current subscriber base by sending quick emails to them.

Click here to view Performance Canoes and Kayaks Online Store

It is exciting times at dzineLabs, we are about to launch Version 2 of dzineStore. The DIY Store that allows you to have your store up and ready in minutes and start accepting orders.

If you do not know what features we have already, please view this post:
DIY Online Store – DzineStore – Updates

Here is the summary of new features coming out

Multiple Images for your products

One feature that all of our clients wanted was multiple images against products. With the new release, you will be able to add new images to your product and have multiple images of the product. You can also choose your featured product and have the other images show up next to your main product.

View and Manage your Orders through the Control Panel

Previously you would have to check your email to see what had been ordered. We have now made it easier for you by allowing you to see your orders via your control panel. Not only can you see your orders, you can mark if they have been shipped or not.

User Email Address

We are now allowing you ask for a customers email address before they start the checkout process.

Better Online Store Themes and Store Customisation

We will be allowing you to use more themes and customise the look and feel of your online store even more.  With the introduction of themes, you can not only give the store your look and feel but you can then tweak that theme to fit your exact needs.

Email Marketing Options

The store already has integration with Campaign Monitor but now you will be able to also send out quick updates to your customers using the Control Panel.

Better Social Media – Online Store integrations

We will be integrating Facebook and Twitter even more in the new iteration of the store allowing your customers to tell their friends how good your product is and how happy they are to buy it.

Facebook Fan Page Integration

We will be integrating the like box for your Facebook Fan Page. So that your customers who might not be ready to buy from you straight away can like your store and then come back at a later stage or when you send them updates via Facebook.

YouTube Video Integration

We all know how video helps you sell more, but we rarely put this to practice. Well you won’t have an excuse anymore once we have integrated YouTube videos with your products.

Release Dates and Pricing

The expected release date for the new version is mid February. Please subscribe to our newsletter to get notified of this new release. Of course if you sign up with the existing version of dzineStore, you will be automatically upgraded to the new version when it is out.

The pricing is the same  $1000 AUD + GST to set up plus maintenance fee per year. For more information please email us at info@dzineclub.com

The new version of dzineStore now officially version 3 is up and ready to help Small and Medium businesses sell sell sell online.

2 new online stores going live this week

Based on the new version, there will be two more online stores going live this week. Right in time for christmas. One of the stores only started a few days ago, which means we had to do some improvements on the framework to allow for speedier uploads and set ups.

New Customisations

The platform now allows multiple customizations. Not only can you use your own colours and look and feel, but the new framework allows a whole css file to be uploaded giving you more control on the positioning of the elements.

Front Page Sliders for Promotions

The Front Page Promotions has been upgraded so that you can choose between a flash one or a javascript one. Both of them have their advantages and disadvantages.

iPhone and Android Compatible – Mobile Commerce

The store looks good on both the iPhone and the Android browsers. A customer can also buy products using the mobile.

Quick to Set Up

The store is even quicker to set up. If you have the product images and a paypal account handy, it will be a matter of minutes before a customer can buy your products online.

More information coming soon. Stay tuned.

Easy to reach contact Information on each page

Helps the customer enquire about the product at any stage of the purchase. If they were not sure about buying the product, your reply should help them make the decision.

Allow to buy without creating an account

Make it easy and quick for the casual shopper to your online store. As long as you get paid for the product and it is easy for the customer to buy it, that is all that should matter. Also make sure that you have the option to create an account for easier repeat purchases.

Product refining options

As you dig deeper into category, there should be options to refine your search based on different attributes. Colour, size, price etc.

Price Range Options

Have a few price ranges to match the budget against products. More often than not a visitor is thinking more around the price than the product

Multiple and Detailed Product Pictures

With latest zoom plug-ins and scripts, there is no excuse to not have a picture that can be enlarged and zoomed into. Most products also require multiple angle shots for best customer experience.

Detailed Shipping Rates and Calculator

Don’t make the shipping rates a last minute surprise (or shock) Inform your visitors from the start on how much it would cost them to ship the product.

Return Policy

Customers are always wary of buying products online. Make sure that you have detailed the return policy and re-enforced it on the pages to keep them at ease.

Alerts for out-of-stock Products

Set up alerts for products that are out of stock. When the product lands in the store, the customers get automatically notified.

Related and Combined Products

Show a list of related products. If a customer is already looking at a product, chances are that they will want a related product or look at a related product as an alternative.

Product Pictures in Real Life

Make sure you have enough of the product pictures in real life scenarios. Think of IKEA for example. This makes a huge different in user perception.

DzineClub staff have written a lot about facebook in the last year while the blog has been live. We thought it would be best to consolidate all of them in one central location. When we add new links, we’ll add them here too so that it is easier to find.

1. Available Social Media Channels

2. Facebook Social Media Advantage for Business

3. Facebook Social Media Strategy

4. Facebook Business Landing Pages

5. Facebook Stats for Online Stores

6. Managing your Business events using Facebook

7. Tangible facebook – putting a money value on Social Media

Like this post? Visit our Facebook page and become a fan to be notified.

Please click here:

Thinking of starting an eCommerce Store or a shopping cart. Here are the things you need to consider before setting one up.

1. Stock Inventory

How are you going to manage your inventory. If you put up a product online, you will need to make sure that you have the product in stock. Also if you sell the product from its physical location, you need to make sure that you update the product inventory on your website.

2. Postage, Handling and Delivery

How are you going to deliver your product.

• Are you going to check every order, put them in envelopes and send it through the post
• Are you going to hire a courier who can run around and get your products delivered quickly
• Does your product meet the requirements to go through post/courier
• Is it a fragile item?
• How much are you going to charge for Postage and Handling?
• Are you going to offer international postage?
• Do the dimensions of the product make it an issue for Postage?

3. Photographs of products

• How are you going to get photographs of the products.
• Do the photographs of the products adequately display the product
• Do the photographs answer all the questions your potential customer has from the look of the product
• Are the photographs so well done that the actual product looks inferior compared to the photograph?

4. Sale and Promotions

• Are you going to run sales and promotions
• Does your eCommerce platform allow you to mark products down
• How will you communicate sales and promotions to your customers

5. Marketing your Online Store

• How will you market your store?
• How will you initially get customers to the online store?
• Have you got a list of email addresses of customers that you can communicate to?
• Have you got an social media strategy?
• How will your existing customers know that they can buy products online?

More to come on this later….

Its been a while since we change the look and feel of the site. So we have finally decided to give it a quick facelift. We are putting in a lot of javascript to make it more usable and easier to find information. We are starting with the front page and have just implemented a showcase of work that we have done using tabs.

Currently you can go through the tabs and see some a quick portfolio of our work. They are categorised in

• Website Design
• Content Management Systems
• Shopping Carts
• Email Marketing

We are also finalising two websites this month so those will be added to the portfolio shortly. Please click on the yellow tabs down the bottom to scroll through the portfolio.

Continuing our trend of 5 minute DIY website/marketing setups we are currently working on an Online Store software that allows you to publish your products live within 5 minutes and start accepting payments.

New Features of Shopping Cart

The new version of DzineStore allows you to setup your online store within 5 minutes and start selling your products online. The new version of DzineStore features:

• A funky custom slider with captions for you to showcase your products or catergories
• Social media integration – allowing you to put links to your facebook, twitter and ebay stores
• Email Marketing – a bare bones email marketing platform that allows you to communicate special offers to your contact base quickly

Existing Features

• Product Catalog Management
• Supplier Management
• Category Management
• Paypal Integration
• CMS system for creating supporting pages
• Email Newsletter Subscriptions

Launch

We will be putting up some example stores next week and launching the platform at the end of July so stay tuned.

For every order on your online ecommerce store/shopping cart, you should be tracking

On an Individual Basis

– what keyword and search engine got you the sale
– how many products did the customer look at before deciding to purchase with you
– What other products did the customer look at when purchasing that particular product
– was it a new or a repeat customer
– what affiliate website or geographical location did the customer come from
– What additional pages do they go to before making a purchase (terms and condition, support, postage etc)
– what items did they search for on the site

On a group level

– what is your most successful landing page (entry page)
– what page do you have the most exits from
– What is your overall average time on site for product pages
– What is your overall average time on site for category pages

What do you do with this data

– For keywords generating higher sales, run a SEM campaign with those keywords
– Invest in marketing in geographical locations and affiliates which are giving you sales
– If the customer looks at a higher number of products before purchase, put similar products on the product page as recommendations
– Try and convert more new visitors into customers by having information such as postage, product material, terms within easy reach.
– Fill up your inventory with products corresponding to search queries that resulted in no results
– Remove distractions once they click on checkout and make it an easy process. Only put information such as support/terms and make it so that you wont have to click or go away from the page

 
DIY Online stores and shopping carts from $750 + GST.
Includes advanced reporting and 5 minute setup.
Talk to us at info@dzineclub.com

There will always be things that we would love to feel and put on to check if it looks good before we buy them.

But for most other things, customers love the convenience of not having to do the trip to the store/supermarket to get them. Even things we touch and feel, if we have to buy them repeatedly, we might opt-in to get them online because we have already tested them and are happy with the results.

For business owners who want to make Online a part of their business, we have just launched a platform that can help you take your business from offline to online. We have also created an example store so that you can go in there and play around and test the system. here is the screenshot and link underneath:

http://examples.webdesignclub.com.au/store/precious/

Features of the online Store

Shopping Cart  > Reporting Module

View Statistics such as

• how much sales you have made
• how many orders were placed
• how many member registrations
• hoe many product pages were viewed

Online Store / Shopping Cart Catalogue

• Manage Categories
• Manage Product Suppliers
• Manage Tags for Products
• Manage Product, Inventory, Attributes and Images

Shopping Cart  >  Manage Orders

• Manage Customer Orders
• Manage Order Messages
• Manage Shopping Cart Currency

Shopping Cart  >  Payment

• Manage Currency
• Have multiple Currencies
• Integrate with Paypal, Google Checkout, Bank Payment etc

Shopping Cart  > Shipping

• Manage Couriers/Shipping
• Manage Postage and zones

Shopping Cart > CMS

• Create new pages

If you are interested in looking at the admin area or want to know the pricing for setting up a store like this, please contact us at info@dzineclub.com