Facebook Stats
Few months ago, we created an infographic about Facebook Stats and what is the propencity of a facebook user to like, interact and buy from a fan page. Please click below to view the post.
Twitter Stats
We have now created a similar infographic for Twitter followers as below.
Here is what the twitter stats are telling you as a business owner:
Adding up the numbers on average, the top reasons for a twitter follower to follow your brand is to either receive updates or deals.
* The reason why a twitter user follows your brand is to receive discounts, get updates about upcoming sales, get samples, coupon vouchers etc. So “what is in it for me†is a big factor
* The reason a twitter follower follows you is because they want to stay informed and receive updates about the company.
Twitter Stats Australia
Please note that the research above only covers American twitter users and not Australian twitter followers. But basically the demographic and user behavior for American users and Australian users wont be that much different in assumption.
Is it time to start Social Media Optimisation?
With the onslaught of Social Media tools and we sharing more than sharing, is it time to start Social Media Optimisation? Facebook was the number 1 site in US in March and in August, Americans spent more time in Facebook than in Google. If this continues, chances are that your brand will be researched by more and more Facebook users every day. Is your brand ready for this?
Do you have a Facebook fan page?
Facebook is not what it was a couple of years ago. It is not where teenagers go and chat to their friends now. Google indexes Facebook Fan pages. Companies have millions of fans on their fan pages. When a Facebook user searches for a product/service that you sell, does your Fan page come up in the list?
Does content on your website have a Facebook like or share button?
Facebook is testing search where when you search for content, content that is being liked the most by Facebook users comes on the top of search results. You need to make sure that your content has a share and like button on your website.
Lately we have been involved in building a few Custom Facebook Pages for our clients. Please view the screenshots and jump to view the pages.
DzineClub Australia Custom Facebook Page Design
Our own custom Facebook page design that shows what’s possible within Facebook. It features
A custom facebook landing page
All of our non-fans are directed to this page which prompts them to like the page. It also has a few screenshots of our work across different services that we provide.
Custom facebook portfolio page
This features a slideshow of our work. you can click on back and next and view the websites we have built and also click on them to go to the individual websitess
Custom facebook flash portfolio page
This is an Adobe flash version of our custom portfolio page. It is similar to the portfolio but is built in adobe flash so does an automated slideshow.
Custom Services Tabs
These are custom tabs of our services. You can click on individual tabs and get a description on what we can offer businesses.
Custom Facebook Enquiry Section
If you click on the Free Consultation tab, you can put in a meeting request with us directly.
Next time we will look at some custom Facebook pages that we have built for our clients.
Facebook Services Page – DzineClub Australia
We have just put a Services Tab on our Custom Facebook Fan Page Design. You can not only click on the buttons to view our services but also request a free 1 to 1 Consultation in either Melbourne on Sydney.
Please feel free to jump around and test the page. Also if you like the page and want to be updated please click on the like button 🙂
Click here to view >>>
From August 23 Facebook is making changes to facebook Business fan pages. The changes are fairly minor and wont affect most fan pages. Here is what you need to know
facebook Boxes are going away
Boxes are going away so if your fan page used boxes to show applications or third party content, it wont be available from 23rd August. Also the boxes tab will go away completely.
facebook Custom Tabs for fan pages
The width for your custom tabs will be restricted to 520 px. So if you have welcome pages, custom images in your other custom tabs, its best to cut the graphic width to under 520 pixels.
As you can see below on the DzineClub fan page, the main image is cut on the right.
How can businesses leverage facebook today, in the next 10 minutes with very less resources. If you run events (offline or online) you are in luck. One of the things facebook does very well and the reason why a lot of people use it for is event management.
You should however use other channels as well for better response, however if it’s a personal services event and all of your contacts are on facebook already, you could potentially use facebook just your event invites.
Advantages of using facebook for your events
– you can set up an event invite in 5 minutes and send it out to your fans
– the event has a viral effect, once your contacts RSVP, their friends will see that and might attend themselves
– you can build up your business fan base through nice events
– It’s FREE!! can’t top that
So how do you set up and event in your facebook business page?
Pre-requisites:
1. Log into your facebook account
2. If you haven’t already, Add Events as a tab
Click on the plus button next to the tabs and select events. This will add Events as a tab. All of your fans can now find your events under the events tab.
3. Create a new Event
It will now ask you to create an event if you don’t already have one. 
Enter Details of the Event. You can add a street address if you like, select the times and click on Create Event.
4. Add picture and describe your event
Leave the default settings as is. If you select Meetings, then you should get a good fit of business events.
5. Publish to page’s Wall and fan’s home pages
Click on Publish to publish it to your home page.
6. Invite Friends with a personal Message
As a final step, you can now invite all of your friends to this event and also add a personal message. If you have a list of email addresses for your business associates, use the Invite people via email box
Happy Inviting!!
Facebook has traditionally been viewed as a personal social networking tool by many businesses. The perception for some companies is that it exposes public lives and public information to your business contacts. Obviously no one wants that.
Facebook over time has evolved into a very good business platform. It is a bit of work and hard to leverage some features of facebook from a business perspective but some features are done in 5 minutes and businesses can leverage those advantages almost immediately.
The first thing to understand is that TODAY and NOW, facebook is not just a personal social media tool. It is a thriving business community and you can generate leads, inform prospects and customers, build better relationships and expose your brand to a massive community without having to put pictures of you drunk at the last christmas party 🙂
Over the next few weeks we will look at scenarios where you can leverage these functionalities for your business. The first one in the series is using facebook events to lift attendance to your online/offline events.
