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Posts Tagged ‘social media australia’

Twitter Stats – DzineClub Australia

October 9th, 2010 No comments

Facebook Stats

Few months ago, we created an infographic about Facebook Stats and what is the propencity of a facebook user to like, interact and buy from a fan page.  Please click below  to view the post.

Facebook stats for businesses

 

Twitter Stats

We have now created a similar infographic for Twitter followers as below.

twitter stats online business australia

Here is what the twitter stats are telling you as a business owner:

Adding up the numbers on average, the top reasons for a twitter follower to follow your brand is to either receive updates or deals.

* The reason why a twitter user follows your brand is to receive discounts, get updates about upcoming sales, get samples, coupon vouchers etc. So “what is in it for me” is a big factor

* The reason a twitter follower follows you is because they want to stay informed and receive updates about the company.

 

Twitter Stats Australia

Please note that the research above only covers American twitter users and not Australian twitter followers. But basically the demographic and user behavior for American users and Australian users wont be that much different in assumption.

Social Media Optimisation – Facebook Optimisation

September 11th, 2010 No comments

 

Is it time to start Social Media Optimisation?

With the onslaught of Social Media tools and we sharing more than sharing, is it time to start Social Media Optimisation? Facebook was the number 1 site in US in March and in August, Americans spent more time in Facebook than in Google. If this continues, chances are that your brand will be researched by more and more Facebook users every day. Is your brand ready for this?

Facebook Powered Search Box

 

 

Do you have a Facebook fan page?

Facebook is not what it was a couple of years ago. It is not where teenagers go and chat to their friends now. Google indexes Facebook Fan pages. Companies have millions of fans on their fan pages. When a Facebook user searches for a product/service that you sell, does your Fan page come up in the list?

 

Custom Facebook Fan Page

 

 

Does content on your website have a Facebook like or share button?

Facebook is testing search where when you search for content, content that is being liked the most by Facebook users comes on the top of search results. You need to make sure that your content has a share and like button on your website.

DzineClub Website Design Australia

Custom Facebook Page Design – DzineClub Australia

September 8th, 2010 No comments

Lately we have been involved in building a few Custom Facebook Pages for our clients. Please view the screenshots and jump to view the pages.

 

DzineClub Australia Custom Facebook Page Design

Our own custom Facebook page design that shows what’s possible within Facebook. It features

 

A custom facebook landing page

All of our non-fans are directed to this page which prompts them to like the page. It also has a few screenshots of our work across different services that we provide.

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Custom facebook portfolio page

This features a slideshow of our work. you can click on back and next and view the websites we have built and also click on them to go to the individual websitess

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Custom facebook flash portfolio page

This is an Adobe flash version of our custom portfolio page. It is similar to the portfolio but is built in adobe flash so does an automated slideshow.

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Custom Services Tabs

These are custom tabs of our services. You can click on individual tabs and get a description on what we can offer businesses.

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Custom Facebook Enquiry Section

If you click on the Free Consultation tab, you can put in a meeting request with us directly.

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Next time we will look at some custom Facebook pages that we have built for our clients.

Facebook Design Update – DzineClub Australia

August 31st, 2010 No comments

Facebook Services Page – DzineClub Australia

We have just put a Services Tab on our Custom Facebook Fan Page Design.  You can not only click on the buttons to view our services but also request a free 1 to 1 Consultation in either Melbourne on Sydney.

Please feel free to jump around and test the page. Also if you like the page and want to be updated please click on the like button 🙂

Click here to view >>>

Facebook Fan Page Design for DzineClub Australia

Changes to Facebook Business fan Page Layout – DzineClub Australia

August 12th, 2010 No comments

image

From August 23 Facebook is making changes to facebook Business fan pages. The changes are fairly minor and wont affect most fan pages. Here is what you need to know

facebook Boxes are going away

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Boxes are going away so if your fan page used boxes to show applications or third party content, it wont be available from 23rd August.  Also the boxes tab will go away completely.

facebook Custom Tabs for fan pages

The width for your custom tabs will be restricted to 520 px. So if you have welcome pages, custom images in your other custom tabs, its best to cut the graphic width to under 520 pixels.

As you can see below on the DzineClub fan page, the main image is cut on the right.

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Facebook stats for businesses

August 8th, 2010 No comments

facebook statistics for Business Pages

Facebook Statistics (Business Fan Page Perspective)

  • 68% of facebook users are more likely to buy a product recommended by a friend on facebook
  • 51% of facebook users are more likey to buy a product from a business they follow on facebook
  • A facebook user joins 10 fan pages on average
  • 33% of facebook users do product research on facebook
  • 60% of facebook users are more likely to recommend a brand to their friends
  • Most facebook users join a fan page to show their support for a brand to their friends

What does this mean for your online business

 

  • If you don’t have a facebook business page, this is the time to start
  • If you have a facebook business page and you are not maintaining it, you should start spending some time looking after it
  • If you are not linking your website to your facebook, you should link it now

Facebook Social Media Strategy

July 14th, 2010 1 comment

Social Media Strategy - Facebook Strategy Australia

Stage 1: Build a compelling facebook business page

  • Keep it informative and fun
  • Use a catchy profile image

Stage 2: Get facebook fans

  • Send an email to existing subscribers with either a gift for joining facebook or showing the advantage of joining facebook
  • Tell your friends
  • Put Like box on your website and like box on your blog posts
  • Put Like box on your high traffic pages

Stage 3: Build on the facebook fan base

  • Advertise on facebook to your fans friends
  • Advertise to your target market
  • Run Viral campaigns that get fans talking about you to their friends

Stage 4: Convert fans to customers

  • Offer facebook only discounts
  • Look at birthdays and offer freebies or discounts
  • Set up buy now links which take you directly to your store

Lift Attendance in your offline/online events – Leveraging facebook social media for businesses

April 28th, 2010 No comments

social media marketing

How can businesses leverage facebook today, in the next 10 minutes with very less resources. If you run events (offline or online) you are in luck. One of the things facebook does very well and the reason why a lot of people use it for is event management.

You should however use other channels as well for better response, however if it’s a personal services event and all of your contacts are on facebook already, you could potentially use facebook just your event invites.

Advantages of using facebook for your events

– you can set up an event invite in 5 minutes and send it out to your fans
– the event has a viral effect, once your contacts RSVP, their friends will see that and might attend themselves
– you can build up your business fan base through nice events
– It’s FREE!! can’t top that

 

So how do you set up and event in your facebook business page? 

Pre-requisites:

1. Log into your facebook account

 

2. If you haven’t already, Add Events as a tab

Click on the plus button next to the tabs and select events. This will add Events as a tab. All of your fans can now find your events under the events tab.

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3. Create a new Event

It will now ask you to create an event if you don’t already have one. image

Enter Details of the Event. You can add a street address if you like, select the times and click on Create Event.

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4. Add picture and describe your event

Leave the default settings as is. If you select Meetings, then you should get a good fit of business events.

Social Media Marketing Australia

5. Publish to  page’s Wall and fan’s home pages

Click on Publish to publish it to your home page.

Social Media Marketing Australia

6. Invite Friends with a personal Message

As a final step, you can now invite all of your friends to this event and also add a personal message. If you have a list of email addresses for your business associates, use the Invite people via email box

Social Media Marketing Australia

 

Happy Inviting!!

The facebook Social Media Advantage for Businesses

April 28th, 2010 No comments

Social Media Australia

Facebook has traditionally been viewed as a personal social networking tool by many businesses. The perception for some companies is that it exposes public lives and public information to your business contacts. Obviously no one wants that.

Facebook over time has evolved into a very good business platform. It is a bit of work and hard to leverage some features of facebook from a business perspective but some features are done in 5 minutes and businesses can leverage those advantages almost immediately.

The first thing to understand is that TODAY and NOW, facebook is not just a personal social media tool. It is a thriving business community and you can generate leads, inform prospects and customers, build better relationships and expose your brand to a massive community without having to put pictures of you drunk at the last christmas party 🙂

Over the next few weeks we will look at scenarios where you can leverage these functionalities for your business. The first one in the series is using facebook events to lift attendance to your online/offline events.

Tangible Facebook – putting a money value on social media

April 21st, 2010 No comments

social_media

Some recent good articles on social media and measuring value:

Value of a ‘Fan’ on Social Media: $3.60 – Adweek
http://www.adweek.com/aw/content_display/news/e3iaf69ea6718351232c91d680533e7bdf5

Measuring the Value of Social Media Advertising
http://techcrunch.com/2010/04/20/social-media-advertising/

Understanding the Value of a Social Media Impression
http://www.scribd.com/doc/30205471/Understanding-the-Value-of-a-Social-Media-Impression

How to measure the value of a fan or follower In Social Media
http://searchengineland.com/how-to-measure-the-value-of-a-fan-or-follower-in-social-media-26456

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