Posts Tagged ‘social media marketing’

Facebook Like and Tweet Button – Email Marketing

January 12th, 2011 No comments

Social Media Integrated with Email Marketing

We are now integrating the Facebook Like button and Twitter Tweet button on all of our and our clients email campaigns.  This makes it much easier to share your email campaign on Twitter and Facebook. Here is how the report works:


Allow your user to share your email to Facebook and Twitter

You can use the existing platform and use the quick links button to drop your Tweet and Facebook Like buttons anywhere on your email. This way your email subscribers can click on these links and share your email on Facebook or tweet about your email campaign.

share email on facebook or twitter

Share your email on Facebook / Twitter

The next thing you can do is click on the share button from your control panel. This will bring up a popup that allows you to share your email marketing campaign on Twitter, or Facebook.  This way you are leveraging your email subscribers, Facebook fans and your twitter followers.

email marketing buttons

tweet email campaign or share on facebook

Email Social Sharing Report

And finally you get the report that shows how your email subscribers have shared your emails. The report gives you the total number of tweets and Facebook Likes for the campaign. Then underneath it, you can view all the users who liked/tweeted about your emails.

social sharing report for email marketing

Permanent Facebook Like/ Twitter Share Button

For our existing clients, if you would like a permanent Facebook Like and Tweet button on your email campaigns, please send us and email and we will integrate it in your email for free.


For more information about dzineMail email marketing platform, please click here…

Twitter Stats – DzineClub Australia

October 9th, 2010 No comments

Facebook Stats

Few months ago, we created an infographic about Facebook Stats and what is the propencity of a facebook user to like, interact and buy from a fan page.  Please click below  to view the post.

Facebook stats for businesses


Twitter Stats

We have now created a similar infographic for Twitter followers as below.

twitter stats online business australia

Here is what the twitter stats are telling you as a business owner:

Adding up the numbers on average, the top reasons for a twitter follower to follow your brand is to either receive updates or deals.

* The reason why a twitter user follows your brand is to receive discounts, get updates about upcoming sales, get samples, coupon vouchers etc. So “what is in it for me” is a big factor

* The reason a twitter follower follows you is because they want to stay informed and receive updates about the company.


Twitter Stats Australia

Please note that the research above only covers American twitter users and not Australian twitter followers. But basically the demographic and user behavior for American users and Australian users wont be that much different in assumption.

Social Media Optimisation – Facebook Optimisation

September 11th, 2010 No comments


Is it time to start Social Media Optimisation?

With the onslaught of Social Media tools and we sharing more than sharing, is it time to start Social Media Optimisation? Facebook was the number 1 site in US in March and in August, Americans spent more time in Facebook than in Google. If this continues, chances are that your brand will be researched by more and more Facebook users every day. Is your brand ready for this?

Facebook Powered Search Box



Do you have a Facebook fan page?

Facebook is not what it was a couple of years ago. It is not where teenagers go and chat to their friends now. Google indexes Facebook Fan pages. Companies have millions of fans on their fan pages. When a Facebook user searches for a product/service that you sell, does your Fan page come up in the list?


Custom Facebook Fan Page



Does content on your website have a Facebook like or share button?

Facebook is testing search where when you search for content, content that is being liked the most by Facebook users comes on the top of search results. You need to make sure that your content has a share and like button on your website.

DzineClub Website Design Australia

Custom Facebook Page Design – DzineClub Australia

September 8th, 2010 No comments

Lately we have been involved in building a few Custom Facebook Pages for our clients. Please view the screenshots and jump to view the pages.


DzineClub Australia Custom Facebook Page Design

Our own custom Facebook page design that shows what’s possible within Facebook. It features


A custom facebook landing page

All of our non-fans are directed to this page which prompts them to like the page. It also has a few screenshots of our work across different services that we provide.



Custom facebook portfolio page

This features a slideshow of our work. you can click on back and next and view the websites we have built and also click on them to go to the individual websitess



Custom facebook flash portfolio page

This is an Adobe flash version of our custom portfolio page. It is similar to the portfolio but is built in adobe flash so does an automated slideshow.



Custom Services Tabs

These are custom tabs of our services. You can click on individual tabs and get a description on what we can offer businesses.



Custom Facebook Enquiry Section

If you click on the Free Consultation tab, you can put in a meeting request with us directly.



Next time we will look at some custom Facebook pages that we have built for our clients.

How are Companies / Users using Twitter – Twitter Tales

September 4th, 2010 No comments

Twitter Tales - How companies are using twitter - DzineClub Australia

Twitter has launched twitter tales which is all about how its users (and companies) are using twitter in their daily life.

Currently there are 4 stories in there and we would love to see more in there.


Twitter is about art - DzineClub Australia

Museum of Modern Art – Twitter is about ART


The goal of this twitter account was to give everyone a behind-the-scenes access to the museum of Modern Art in New York City and its programs. Tweets which were question to public, art news and global events information were experimented on and the account focused around the community rather than marketing Museum of Modern Art.

Read Twitter tale here >


Twitter is about life - DzineClub Australia

Natasha Badhwar – Twitter is about Life

Natasha is a filmmaker, photographer, writer, a self-described compulsive multitasker and a mother of three based out of New Delhi. She talks about how she started sharing things with herself (self therapy) using twitter and started to create an online world that she started living in. However in March 2010, after following Roger Ebert and him retweeting her poems, posts and photography, she went from 70 followers to 1000.

Read Twitter Tale here >


Twitter is About Community - DzineClub Australia

Caltrain – Twitter is about Community


Ravi Pina, a techy Silicon Valley worker created this account after getting sick of constant train delays in the San Francisco – Silicon Valley Train Service. His Community of 400 Contributors update mechanical delays on train lines to 4000 followers (which is otherwise extremely difficult to relay electronically) making it a less stressful ride for the followers.

Read Twitter Tale here >


Twitter is about humor - DzineClub Australia

The Bloggess – Twitter is about Humour



The Blogess was blackmailed (in a way) by her friends to start tweeting. Her goal being “If I am going to do this, I am going to entertain myself”. What started as a behind the scenes commentary to her blog, ends up being “an irrelevant, rebellious, oddly, wig-filled and utterly hilarious documentation of an otherwise normail(ish) life.

Read Twitter Tale here >

Facebook Design Update – DzineClub Australia

August 31st, 2010 No comments

Facebook Services Page – DzineClub Australia

We have just put a Services Tab on our Custom Facebook Fan Page Design.  You can not only click on the buttons to view our services but also request a free 1 to 1 Consultation in either Melbourne on Sydney.

Please feel free to jump around and test the page. Also if you like the page and want to be updated please click on the like button 🙂

Click here to view >>>

Facebook Fan Page Design for DzineClub Australia

Facebook Fan Page Gallery ShowCase

August 28th, 2010 4 comments

Check out for custom Facebook Fan Page Gallery Showcase. We recently helped build the framework and launch which is a gallery showcase of custom Facebook Designs and helps visitors rate and feature the best designs.

Facebook Fan Page Gallery


Features of

Rate Custom Facebook Page Designs

Click on the star button to rate individual Facebook Fan Page Designs. You don’t have to log in to rate a facebook Page.

Add Comments to Facbook Fan Pages

See anything interesting in any of the pages, please click on the comment icon to view comments and to add comments

How can Businesses leverage Facebook Places

August 20th, 2010 No comments


Depending on how you look at it, Facebook places is either an amazing new feature or a big invasion of privacy. I think facebook places is amazing, a technology that is long overdue and should be a part of our every day life.

Facebook solved a lot of communication problems we have today. Our two best modes of communication – Mobile phones are costly and complicated overseas communication, emails – while solving those issues is more of an overload, not personal and hard to communicate to (with all the hyphens, numbers, domains too much to remember etc).

Facebook solved those issues and as a result has grown as big. Facebook places along with facebook fan pages for business is arguably its best feature to date. Facebook places takes facebook from a communication channel to a catchup channel.

Facebook Places–Checking In


Opportunity to Location Market to Mainstream users

However facebook places does not only bring a new shift in user to user communications but creates a massive opportunity for Businesses. What Foursquare, BrightKite haven’t been able to do, facebook Places makes it easy for a business to reach out to mainstream consumers that are located near their premise of operation. While Foursquare and BrightKite were more of a geek culture, Facebook places is mainstream.

Special Offers based on consumer location

Knowing facebook, you should be able to start targeting ads based on location. There was limited ability to do this already through networks however networks are not updated and too broad. Now you should have  a change to pin point target location and offer relevant deals.

Facebook Connect for Location Marketing??

Chances are that you will be able to leverage some location information using Facebook connect. So you will be able to divide your customers based on where they hang out or where they shop for your/competitors products. You should start thinking about how you can leverage this information in communications that you provide your customers already. Do they hang out at a place where you have a store/location but they haven’t been there? You could leverage this information to get them notified.


Build Brand by encouraging check ins at your location

68% of Facebook users are likely to buy a product that is recommended by a friend on Facebook. Add location to that, and all of a sudden you are able to reach out to hundreds of contacts of your Facebook fans that live/shop near you.

Encourage them to check in at your location and give something back for that. Remember that anything shared on Facebook is viral. Also make sure that there will be a lot of concern around check ins early so make sure you let your customers know that you respect their priavacy.

Get your Facebook Business Fan Page ready for Facebook Places

Make sure that you have a Facebook business fan page and pick a more pin pointed location than what you have right now. There is a chance that a user will be able to look at businesses around where they are based on the information in you Facebook fan page. You are only able to supply one location for your business fan page, this might be a time to think about creating separate pages for each individual locations.

Encourage location sharing!

It’s going to be good for your business.


Facebook Events

There is a good chance that this will get integrated. It makes sense to know what events are happening around where you are.  This also creates a big opportunity for traditional dating and personal services businesses to stand apart and provide a better service.

Great Examples of Facebook Fan Page for Business

August 17th, 2010 No comments

New facebook fan page design – DzineClub Australia

August 16th, 2010 1 comment

We have just updated our facebook fan page with a completely new design. Also we have added a lot of interactivity.  Here is a quick screenshot and some details underneath. Please click on the screenshot below to go directly to the new look with the portfolio.

Facebook fan page design


So what is new:

Videos embedded in facebook fan page:

We have added our Youtube video on how to design and send out an email in 5 minutes. Please click on the video tab to view the video.

Flash Portfolio embedded in fan page:

We have also integrated a flash portfolio on our portfolio page. Please click on the portfolio page and click on enable to view our portfolios.


Like our fan page? would you like a quote on how much it would cost for you to have something even better?

Enquire about our “facebook fan page design” service by sending us an email at

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