Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

DzineClub staff have written a lot about facebook in the last year while the blog has been live. We thought it would be best to consolidate all of them in one central location. When we add new links, we’ll add them here too so that it is easier to find.

1. Available Social Media Channels

2. Facebook Social Media Advantage for Business

3. Facebook Social Media Strategy

4. Facebook Business Landing Pages

5. Facebook Stats for Online Stores

6. Managing your Business events using Facebook

7. Tangible facebook – putting a money value on Social Media

Like this post? Visit our Facebook page and become a fan to be notified.

Please click here:

From August 23 Facebook is making changes to facebook Business fan pages. The changes are fairly minor and wont affect most fan pages. Here is what you need to know

facebook Boxes are going away

Boxes are going away so if your fan page used boxes to show applications or third party content, it wont be available from 23rd August.  Also the boxes tab will go away completely.

facebook Custom Tabs for fan pages

The width for your custom tabs will be restricted to 520 px. So if you have welcome pages, custom images in your other custom tabs, its best to cut the graphic width to under 520 pixels.

As you can see below on the DzineClub fan page, the main image is cut on the right.

So you have an email marketing list as most companies now a days. Normally you’d be doing any of these things based on time and resources

General email marketing process

• you send email newsletters to them regularly

• you send ad-hoc emails during promotions
• you look at reports and try and keep your open rates high

If you are fairly bored with repetitive emails

• maybe you look at bounces and try and correct them
• you might change your subject lines and try and get higher opens

If you are an Advanced email marketing user

• you might A/B test different subject lines and content to optimise user experience
• you might connect your emails to your analytics and read ROI from emails rather than open rates
• you might use social media tools and connect your email newsletters to your social networks to leverage

Knowing your email subscribers social media details

We all know that the better we know our subscribers, the higher our open rates and higher conversion, But I doubt many people look at the existing list and try and use external tools to enrich user data in them.  With all the social media and api’s that let you collect information about users, it has come to a point where you should look at your subscriber list and get information such as

• age groups
• social network involvements (facebook, twitter, linkedin)
• How involved they are in facebook, twitter, linked in

Imagine …

Imagine that your list that you have today of just email addresses, lying in your email marketing platform can be grouped as active facebook users, active twitter users, social media influencers, age groups, gender, location etc The way you will be able to target the list will exponentially increase your email marketing effectiveness.

What can you do with email marketing data like this

• send emails to facebook users asking them to join your facebook fan page
• send special offers to twitter influencers, where if they tweet your brand, they get special offers or discounts
• target gender specific emails on product sales
• target age specific emails
• target location specific emails

Contact us to Generate demographic user information from email addresses

If you have an email marketing platform and you have a good social media strategy, we can help you get demographic and social media involvement about your users so that you can target them better and increase relevancy

Facebook Statistics (Business Fan Page Perspective)

• 68% of facebook users are more likely to buy a product recommended by a friend on facebook
• 51% of facebook users are more likey to buy a product from a business they follow on facebook
• A facebook user joins 10 fan pages on average
• 33% of facebook users do product research on facebook
• 60% of facebook users are more likely to recommend a brand to their friends
• Most facebook users join a fan page to show their support for a brand to their friends

What does this mean for your online business

• If you don’t have a facebook business page, this is the time to start
• If you have a facebook business page and you are not maintaining it, you should start spending some time looking after it
• If you are not linking your website to your facebook, you should link it now

To showcase our Social Media capabilities, we have created our own facebook page and have created a landing page for our facebook fan page.

To view our facebook page, please click here.

We will be posting a lot of special offers on our facebook page, so please click on the like button to be notified.

dzineSEO – the SEO platform for Online Businesses

Also in the DIY tools down the bottom, we have indicated our new product for Small to Medium Businesses called dzineSEO. dzine SEO is a SEO platform. We will update information about dzineSEO on our facebook page as well.

To find out how you can use us to create facebook fan pages like this, please contact us at info@dzineclub.com

Integrating your Social Media with your Email Marketing creates an opportunity for your email content to immediately go viral. If your content is great and it gets shared by a Social Media influencer, you could reach a huge amount of users by sending out your normal email newsletters.

inserting links to your social media account

• follow us on facebook to your facebook account
• follow us on twitter to your twitter account

This will help you grow your fan base

allowing email subscribers to share your email newsletter on their social network

• inserting share link to facebook (link it to the online version of your newsletter)
• inserting share link to delicious (link it to the online version of your newsletter)
• inserting share link to digg (link it to the online version of your newsletter)

This will help you push your brand out.

Stage 1: Build a compelling facebook business page

• Keep it informative and fun
• Use a catchy profile image

Stage 2: Get facebook fans

• Send an email to existing subscribers with either a gift for joining facebook or showing the advantage of joining facebook
• Tell your friends
• Put Like box on your website and like box on your blog posts
• Put Like box on your high traffic pages

Stage 3: Build on the facebook fan base

• Advertise on facebook to your fans friends
• Advertise to your target market
• Run Viral campaigns that get fans talking about you to their friends

Stage 4: Convert fans to customers

• Offer facebook only discounts
• Look at birthdays and offer freebies or discounts
• Set up buy now links which take you directly to your store

How can businesses leverage facebook today, in the next 10 minutes with very less resources. If you run events (offline or online) you are in luck. One of the things facebook does very well and the reason why a lot of people use it for is event management.

You should however use other channels as well for better response, however if it’s a personal services event and all of your contacts are on facebook already, you could potentially use facebook just your event invites.

Advantages of using facebook for your events

- you can set up an event invite in 5 minutes and send it out to your fans
- the event has a viral effect, once your contacts RSVP, their friends will see that and might attend themselves
- you can build up your business fan base through nice events
- It’s FREE!! can’t top that

So how do you set up and event in your facebook business page? 

Pre-requisites:

• A facebook business fan page. If you don’t have one follow this link below:
  How to set up your facebook business fan page

1. Log into your facebook account

2. If you haven’t already, Add Events as a tab

Click on the plus button next to the tabs and select events. This will add Events as a tab. All of your fans can now find your events under the events tab.

3. Create a new Event

It will now ask you to create an event if you don’t already have one.

Enter Details of the Event. You can add a street address if you like, select the times and click on Create Event.

4. Add picture and describe your event

Leave the default settings as is. If you select Meetings, then you should get a good fit of business events.

5. Publish to  page’s Wall and fan’s home pages

Click on Publish to publish it to your home page.

6. Invite Friends with a personal Message

As a final step, you can now invite all of your friends to this event and also add a personal message. If you have a list of email addresses for your business associates, use the Invite people via email box

Happy Inviting!!

Facebook has traditionally been viewed as a personal social networking tool by many businesses. The perception for some companies is that it exposes public lives and public information to your business contacts. Obviously no one wants that.

Facebook over time has evolved into a very good business platform. It is a bit of work and hard to leverage some features of facebook from a business perspective but some features are done in 5 minutes and businesses can leverage those advantages almost immediately.

The first thing to understand is that TODAY and NOW, facebook is not just a personal social media tool. It is a thriving business community and you can generate leads, inform prospects and customers, build better relationships and expose your brand to a massive community without having to put pictures of you drunk at the last christmas party

Over the next few weeks we will look at scenarios where you can leverage these functionalities for your business. The first one in the series is using facebook events to lift attendance to your online/offline events.

If you are thinking about starting in social media, these are the channels that are available to you and how you can use them

Leveraging Social Networks Facebook, twitter, myspace, linkedin etc

Facebook

Best Facebook marketing approach

By creating a facebook business page and using that to market your services and/or products. Also make sure that you have a custom Facebook Landing Page and if you have an online store, you are showcasing your best selling products.

Great for Search Engine Optimisation (Facebook pages are now being indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for Targeted Profile based advertising
Great to analyze demographics of your fans

Twitter 

Best Twitter marketing approach

By creating an individual or a business account and tweeting information and product/service updates. Twitter stats show that your followers are interested in basically two things 1. Information and updates about your product and 2. Discounts and Special Offers. Make sure you have a good mix of both.

Great for Search Engine Optimisation (tweets are indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for mass communication
Great for tracking what your users are saying about your brand

LinkedIn

Best LinkedIn Marketing Approach

By picking a handful of your most prominent employees or yourself and starting to put content via your/their profiles. Connect your blog with your linkedIn profile and get very involved in discussions.

Great for Lead Generation
Great for Brand Awareness
Great for targeting Businesses (B2B Marketing)

No Search Engine Optimisation (SEO) Value

MySpace

Best MySpace Marketing Approach

If you company deals with Artists/Bands or Media, create a page and start promoting via Videos. MySpace still remains as the 2nd best Social Network but is now more widely used by Artists and Bands to promote themselves.

Great for Lead Generation for Musicians/Bands
Great for Brand Awareness for Musicians/Bands

No Search Engine Optimisation (SEO) Value

YouTube

Best YouTube Marketing Approach

Put all of your company videos on YouTube and make a custom channel in YouTube. Then embed those videos on your website. Also make sure to watermark your videos with your domain name so that other users can’t download it and use it themselves.

Great for lead generation. You are tapping into the YouTube visitor base
Great for Brand Awareness. Having a YouTube channel gives you more validity.
Great SEO Value. YouTube videos are indexed by search engines and show up in the top results.