To stay ahead of the Social media and technology DzineClub is formally opening its blog posts to Facebook comments.
You are now able to comment on any blog posts using Facebook. Please note that you need to be already logged into Facebook to do this.
To see how it works, just go down to the bottom of this post, where it says Facebook Comments and comment away 🙂
Facebook has recently launched the Like/Send button that replaced their old like/share button. This means that now a user can do one of two things
By Clicking the like button, the user us publicly liking the page and letting all of his friends know that he likes the page. The result of clicking the like button means that this information is displayed on his feed (wall).
A user can also use the send feature to send the page privately to one or more friends or to a group in Facebook.
What does it look like? and how does it work? Test it out on top of the blog post here
Here is a quick social media campaign from KLM. The strategy was to use social media to connect with and reward their customers. Here is what they did
To look at other videos and twitter responses please visit the website at http://surprise.klm.com/
The internet has been rife for a few months with the news of Facebook Messaging coming up. Facebook is not just launching an email platform but a whole new way we send messages to each other. So it integrates your emails, sms, Facebook messages from your friends etc.
Given the amount of users Facebook has, and the fact that we use Facebook to connect to most of our friends, there is no doubt that this is the next big thing when it comes to emails and messaging. This could potentially be the next hotmail or gmail.
Facebook messages is also now live, which means that some users are starting to get their Facebook email address as well. I have just recently got mine and started to play around with it. Over the coming days and weeks, more and more people will start having their own Facebook email address. You might start seeing Facebook addresses on your email subscribers lists soon.
With the introduction of Facebook email address, which we believe is going to be the next biggest email platform, the question for all email marketers is
To make sure that when we are communicating with Facebook addresses, it all displays properly, we are doing some tests with generic emails to see which ones work well and which ones don’t.
So here is what we are doing. We are testing all the emails to our Facebook address. We are sending a text email, a html email with a signature, an email with an attachment and finally an email from the dzineMail platform to see how they show up on Facebook messages. Here are the results.
This just shows normally like any other message you get in Facebook.
Rich HTML with signature gets stripped down to just normal text. What is also a bit weird is that if you have two contacts with the same name, then the display picture might be pulled from the contacts name rather than email address.
There is an expand button which we thought would show the HTML but just came with a blank email.
The next stage was testing a PDF attachment to the email address. Here are the results. This worked very well.
The next stage was testing an image attachment. There was no doubt that this was going to work very well as well.
So we finally come to the last test where we are seeing how a normal email marketing formatted email shows up in Facebook emails. Not to be too dramatic but the result of this could very well change how we do Email Marketing forever.
Result: so we sent out an email and we got the email with the subject line.
And we clicked on expand
So a normally formatted email marketing email doesn’t show up in Facebook.
The emails are now showing in Facebook for properly formatted email addresses.
Based on the results we have created a Email Marketing Best Practice Guide which is a PDF download.
Download Facebook.com Email Marketing Guide
We will be doing more testing and summarizing the results in a download. Please subscribe to our newsletter to receive the emails.
If you want to get social with your email marketing, please read through our blog or get in touch with us at suman@dzineclub.com
We are now integrating the Facebook Like button and Twitter Tweet button on all of our and our clients email campaigns. This makes it much easier to share your email campaign on Twitter and Facebook. Here is how the report works:
You can use the existing platform and use the quick links button to drop your Tweet and Facebook Like buttons anywhere on your email. This way your email subscribers can click on these links and share your email on Facebook or tweet about your email campaign.
The next thing you can do is click on the share button from your control panel. This will bring up a popup that allows you to share your email marketing campaign on Twitter, or Facebook. This way you are leveraging your email subscribers, Facebook fans and your twitter followers.
And finally you get the report that shows how your email subscribers have shared your emails. The report gives you the total number of tweets and Facebook Likes for the campaign. Then underneath it, you can view all the users who liked/tweeted about your emails.
For our existing clients, if you would like a permanent Facebook Like and Tweet button on your email campaigns, please send us and email and we will integrate it in your email for free.
We are now including social media links with all our email marketing templates, so if you have any of these social media accounts
We will now put a link for them on the top of all our emails. So that not only does your email goes out to your subscribers, they can then share it and post it to their friends.
We have been using our twitter account mostly for updates and promotions but since a lot of you are now using twitter as a conversation tool, we are opening our twitter account for answering questions and talking to you.
So if you would like to ask us a question, please send us a direct message or include our tag on your tweet so that we know it’s addressed to us.
All you have to do is use @dzineclub in your tweet and we’ll track your tweet down and reply within 24 hours.
Happy Tweeting!
Lately we have been working with a number of clients in improving their Social Marketing. We have been working with these clients in getting more fans in Facebook, getting more followers on twitter, more subscribers for their emails, more MySpace fans and so on. What is evidently clear based on the conversations that your social network is having about your brand is that the power is with the consumer. Even if they are not a customer but connected to one of your customers, they have the power to essentially build or break your brand.
That said, we still work in an industry where Social Media is in an infancy. There are companies who have tasted the customer backlash and to be honest, there is not a single company which can please 100% of its customers. Customers have different needs, different demographics which makes it impossible for a bigger company to look after each and every one of them. The best way is to please as many customers as you can and do you best.
So what do you do when your customers tweet bad things about you? The best way is to have a lot of good tweets so that you can officially display that it was an isolated incident.
This is very similar to the rating system for an eBay seller. Most of the eBay sellers don’t have a 100% rating because out of the 10s of thousands of customers some have had bad experience. But overall you can see that they are isolated incidents.
The best strategy however is to build walls around your business so that Social Media backlash (small or big) has a very minimal effect on your business. That you can still manage your business properly and allocate time to fix those issues instead of putting your business on halt.
Talk to us about how we have helped clients overcome Social Media Backlash. We can help you put measures in place that can help you ascertain the effect of the backlash as well as a long term strategy to fix the issues you have now and avoid it in the future.
We are currently in process of updating a few websites for our clients. We are moving a lot of clients from ASP to PHP.
This causes a lot of issues where all the old links are .asp and the new links are .php. This means that all the links that are already indexed by Google will be completely replaced with new ones. This also means that they possibly will lose a few links to that. So we are making sure to put redirects so that this doesn’t happen.
A new website should always improve the functionality over the old one. It should be based around what works and improving those, removing what doesn’t work and testing new things. Do some A/B testing and come up with the best results.
Always improve your reporting when you update your website. Reporting and Web Analytics are evolving all the time. Make sure that when you update your website you dig in deeper into your reports and try and set up custom reports that give you better understanding of your visitors.
We recently built a report for one of our customers who can now see for every keyword that they got traffic for what page that keyword was on.
Make it easier for your potential customers to send you enquiries and make it easier for you and your staff to communicate with those users.
Make sure that firstly you dont lose your SEO ranking and also make sure that your new website is better positioned for Search Engines than your last.
How do you do this? Please check out our SEO platform which helps you track your SEO.
Find out how you can start capturing visitor information.
Should you make a whitepaper available?
Should you create an email newsletter?
Should you let users subscribe to your blog via email?
Link it to your facebook, twitter, linkedin feeds. Allow your visitors to share your content to their network and become fans of your facebook page.
We have just put a Services Tab on our Custom Facebook Fan Page Design. You can not only click on the buttons to view our services but also request a free 1 to 1 Consultation in either Melbourne on Sydney.
Please feel free to jump around and test the page. Also if you like the page and want to be updated please click on the like button 🙂
