Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Disney Pixar

Nike Football Facebook Fan Page

The Nike Red tab has been built exceptionally well

Victoria’s Secret Facebook Fan Page

Coca Cola Facebook fan page

Xbox Facebook fan page

Facebook Fan page for American Eagle Outfitters

Britney Spears Facebook Fan Page

Playboy Facebook Fan Page

Microsoft Windows Facebook Fan Page

L’Oreal Paris USA Facebook Fan Page

Threadless Fan Page

BMW USA Fan Page

Mark Meyer Photography

McDonald’s

 Sony Ericsson

Facebook Statistics (Business Fan Page Perspective)

• 68% of facebook users are more likely to buy a product recommended by a friend on facebook
• 51% of facebook users are more likey to buy a product from a business they follow on facebook
• A facebook user joins 10 fan pages on average
• 33% of facebook users do product research on facebook
• 60% of facebook users are more likely to recommend a brand to their friends
• Most facebook users join a fan page to show their support for a brand to their friends

What does this mean for your online business

• If you don’t have a facebook business page, this is the time to start
• If you have a facebook business page and you are not maintaining it, you should start spending some time looking after it
• If you are not linking your website to your facebook, you should link it now

Stage 1: Build a compelling facebook business page

• Keep it informative and fun
• Use a catchy profile image

Stage 2: Get facebook fans

• Send an email to existing subscribers with either a gift for joining facebook or showing the advantage of joining facebook
• Tell your friends
• Put Like box on your website and like box on your blog posts
• Put Like box on your high traffic pages

Stage 3: Build on the facebook fan base

• Advertise on facebook to your fans friends
• Advertise to your target market
• Run Viral campaigns that get fans talking about you to their friends

Stage 4: Convert fans to customers

• Offer facebook only discounts
• Look at birthdays and offer freebies or discounts
• Set up buy now links which take you directly to your store

How can businesses leverage facebook today, in the next 10 minutes with very less resources. If you run events (offline or online) you are in luck. One of the things facebook does very well and the reason why a lot of people use it for is event management.

You should however use other channels as well for better response, however if it’s a personal services event and all of your contacts are on facebook already, you could potentially use facebook just your event invites.

Advantages of using facebook for your events

- you can set up an event invite in 5 minutes and send it out to your fans
- the event has a viral effect, once your contacts RSVP, their friends will see that and might attend themselves
- you can build up your business fan base through nice events
- It’s FREE!! can’t top that

So how do you set up and event in your facebook business page? 

Pre-requisites:

• A facebook business fan page. If you don’t have one follow this link below:
  How to set up your facebook business fan page

1. Log into your facebook account

2. If you haven’t already, Add Events as a tab

Click on the plus button next to the tabs and select events. This will add Events as a tab. All of your fans can now find your events under the events tab.

3. Create a new Event

It will now ask you to create an event if you don’t already have one.

Enter Details of the Event. You can add a street address if you like, select the times and click on Create Event.

4. Add picture and describe your event

Leave the default settings as is. If you select Meetings, then you should get a good fit of business events.

5. Publish to  page’s Wall and fan’s home pages

Click on Publish to publish it to your home page.

6. Invite Friends with a personal Message

As a final step, you can now invite all of your friends to this event and also add a personal message. If you have a list of email addresses for your business associates, use the Invite people via email box

Happy Inviting!!

Facebook has traditionally been viewed as a personal social networking tool by many businesses. The perception for some companies is that it exposes public lives and public information to your business contacts. Obviously no one wants that.

Facebook over time has evolved into a very good business platform. It is a bit of work and hard to leverage some features of facebook from a business perspective but some features are done in 5 minutes and businesses can leverage those advantages almost immediately.

The first thing to understand is that TODAY and NOW, facebook is not just a personal social media tool. It is a thriving business community and you can generate leads, inform prospects and customers, build better relationships and expose your brand to a massive community without having to put pictures of you drunk at the last christmas party

Over the next few weeks we will look at scenarios where you can leverage these functionalities for your business. The first one in the series is using facebook events to lift attendance to your online/offline events.

Some recent good articles on social media and measuring value:

Value of a ‘Fan’ on Social Media: $3.60 – Adweek
http://www.adweek.com/aw/content_display/news/e3iaf69ea6718351232c91d680533e7bdf5

Measuring the Value of Social Media Advertising
http://techcrunch.com/2010/04/20/social-media-advertising/

Understanding the Value of a Social Media Impression
http://www.scribd.com/doc/30205471/Understanding-the-Value-of-a-Social-Media-Impression

How to measure the value of a fan or follower In Social Media
http://searchengineland.com/how-to-measure-the-value-of-a-fan-or-follower-in-social-media-26456

If you are thinking about starting in social media, these are the channels that are available to you and how you can use them

Leveraging Social Networks Facebook, twitter, myspace, linkedin etc

Facebook

Best Facebook marketing approach

By creating a facebook business page and using that to market your services and/or products. Also make sure that you have a custom Facebook Landing Page and if you have an online store, you are showcasing your best selling products.

Great for Search Engine Optimisation (Facebook pages are now being indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for Targeted Profile based advertising
Great to analyze demographics of your fans

Twitter 

Best Twitter marketing approach

By creating an individual or a business account and tweeting information and product/service updates. Twitter stats show that your followers are interested in basically two things 1. Information and updates about your product and 2. Discounts and Special Offers. Make sure you have a good mix of both.

Great for Search Engine Optimisation (tweets are indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for mass communication
Great for tracking what your users are saying about your brand

LinkedIn

Best LinkedIn Marketing Approach

By picking a handful of your most prominent employees or yourself and starting to put content via your/their profiles. Connect your blog with your linkedIn profile and get very involved in discussions.

Great for Lead Generation
Great for Brand Awareness
Great for targeting Businesses (B2B Marketing)

No Search Engine Optimisation (SEO) Value

MySpace

Best MySpace Marketing Approach

If you company deals with Artists/Bands or Media, create a page and start promoting via Videos. MySpace still remains as the 2nd best Social Network but is now more widely used by Artists and Bands to promote themselves.

Great for Lead Generation for Musicians/Bands
Great for Brand Awareness for Musicians/Bands

No Search Engine Optimisation (SEO) Value

YouTube

Best YouTube Marketing Approach

Put all of your company videos on YouTube and make a custom channel in YouTube. Then embed those videos on your website. Also make sure to watermark your videos with your domain name so that other users can’t download it and use it themselves.

Great for lead generation. You are tapping into the YouTube visitor base
Great for Brand Awareness. Having a YouTube channel gives you more validity.
Great SEO Value. YouTube videos are indexed by search engines and show up in the top results.

Yes! We have hit big time – already a 100 close to a million followers

Watch out – DzineClub is here to stay.

Maybe its time to move out of the building and into a CBD skycraper. We are thinking Rialto, even Eureka when they make offices there. At DzineClub we are all about looking at the future

Jokes aside, 100 is always a good mark. It’s always hard to get to the first hundred, then it should be easy, we hope.

This inspired us to use our twitter more innovatively. See if you can find the difference. You might have to follow us on twitter. Click on the bird/penguin  right about down here

Looking – this is what most people do.

They monitor their blog. They look at the latest post and see how many people viewed it, where they came from, where they found the blog.

They monitor their social media – how much something got retweeted, how many fans on facebook pages, how many followers on twitter.

Then they go about generating and sharing new content with a little thought on the back on the mind saying – generate more content and I’ll get more traffic.

Looking and Learning

What a lot of people don’t do is that they don’t learn from what they have written. They don’t learn from what they see in reports in their blogs and social media.

Individual Post Analysis

Every blog post that gets viewed should be analysed for why it was viewed. You need to know what particular search query drove the user there.  You also need to make sure that what they are searching for, they can get the answer on your blog posts.

Trend Analysis

Look at a range of posts and see why some of them are more popular than others. This should give you an idea of what your users want. Instead of now just generating new content, generate content that is more relevant to these active users.

Group your posts together and see how the groups are performing

Group or Categorize your blogs and compare how each category is performing against the other. See which categories are getting fuller and which ones are empty. Are you filling up categories for products/services that you don’t want to offer.

Flooding is not a good strategy

Unless you have a big content generation team and lots of time in your hands, flooding your blogs and social media with content is not a good strategy. Spend your time wisely choosing the topics, making sure your target market likes those topics and finds it helpful and then push them out. Once you do, look at their behavior and learn from them.

A Blog is not just about informing people, it is also about learning from them

 
We have just launched the DzineClub Youtube Channel here:
http://www.youtube.com/dzineclub

We will be adding video tutorials on how to do things in here. If you are already on youtube, please subscribe to the channel so that you can be updated when new video tutorials gets added.