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Social Reputation Management

November 19th, 2010 No comments

Lately we have been working with a number of clients in improving their Social Marketing. We have been working with these clients in getting more fans in Facebook, getting more followers on twitter, more subscribers for their emails, more MySpace fans and so on. What is evidently clear based on the conversations that your social network is having about your brand is that the power is with the consumer. Even if they are not a customer but connected to one of your customers, they have the power to essentially build or break your brand.

That said, we still work in an industry where Social Media is in an infancy. There are companies who have tasted the customer backlash and to be honest, there is not a single company which can please 100% of its customers. Customers have different needs, different demographics which makes it impossible for a bigger company to look after each and every one of them. The best way is to please as many customers as you can and do you best.

Social Media Backlash

So what do you do when your customers tweet bad things about you? The best way is to have a lot of good tweets so that you can officially display that it was an isolated incident.

This is very similar to the rating system for an eBay seller. Most of the eBay sellers don’t have a 100% rating because out of the 10s of thousands of customers some have had bad experience. But overall you can see that they are isolated incidents.

Building Walls

The best strategy however is to build walls around your business so that Social Media backlash (small or big) has a very minimal effect on your business. That you can still manage your business properly and allocate time to fix those issues instead of putting your business on halt.

Social Reputation Management Service

Talk to us about how we have helped clients overcome Social Media Backlash. We can help you put measures in place that can help you ascertain the effect of the backlash as well as a long term strategy to fix the issues you have now and avoid it in the future.

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