Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

The KLM Surprise – social media campaign

Here is a quick social media campaign from KLM. The strategy was to use social media to connect with and reward their customers. Here is what they did

• Tracked their passengers via Twitter and Foursquare
• They picked a suitable gift based on their passengers interest and activity
• They gave out the gifts to these passengers usually before the flight
• The gifts given ranged from Nike watch, to comics to a 15 dollar apple store voucher for apps

Result 1 million + impressions on twitter

To look at other videos and twitter responses please visit the website at http://surprise.klm.com/

Highest Visitor per day – 13th Jan

Yesterday we had the biggest number of visitors to our site since we started the site 2 years ago. Using our own SEO platform, we have also managed to get to first page of Google in a lot of Keywords which has helped.

We are now setting this as a benchmark to improve our traffic even more.

We would like to thank you for visiting our site and hopefully it has been informative to what you needed. We have made it super easy for you to stay updated as we update our visitors through all these channels. Here are some ways how you can stay in touch and no miss on any updates on the site.

Subscribe to our Email Newsletter

Please remember to subscribe to our newsletter as we will be giving out free eBooks about some cool stuff. Click here to subscribe to our newsletter.

Like our Facebook Fan Page

And also to make sure you get any updates directly on Facebook, please like us on the Facebook box on the right.

Follow us on Twitter

Our twitter account is DzineClub. We post regular updates on twitter as well as take questions/
Click here to view and follow us

Subscribe to our Rss Feeds

You can also use our Rss feed right here on the blog to be notified about new blog posts.
Click here to subscribe to our RSS Feed.

Social Media Integrated with Email Marketing

We are now integrating the Facebook Like button and Twitter Tweet button on all of our and our clients email campaigns.  This makes it much easier to share your email campaign on Twitter and Facebook. Here is how the report works:

Allow your user to share your email to Facebook and Twitter

You can use the existing platform and use the quick links button to drop your Tweet and Facebook Like buttons anywhere on your email. This way your email subscribers can click on these links and share your email on Facebook or tweet about your email campaign.

Share your email on Facebook / Twitter

The next thing you can do is click on the share button from your control panel. This will bring up a popup that allows you to share your email marketing campaign on Twitter, or Facebook.  This way you are leveraging your email subscribers, Facebook fans and your twitter followers.

Email Social Sharing Report

And finally you get the report that shows how your email subscribers have shared your emails. The report gives you the total number of tweets and Facebook Likes for the campaign. Then underneath it, you can view all the users who liked/tweeted about your emails.

Permanent Facebook Like/ Twitter Share Button

For our existing clients, if you would like a permanent Facebook Like and Tweet button on your email campaigns, please send us and email and we will integrate it in your email for free.

For more information about dzineMail email marketing platform, please click here…

We have been using our twitter account mostly for updates and promotions but since a lot of you are now using twitter as a conversation tool, we are opening our twitter account for answering questions and talking to you.

So if you would like to ask us a question, please send us a direct message or include our tag on your tweet so that we know it’s addressed to us.

All you have to do is use @dzineclub in your tweet and we’ll track your tweet down and reply within 24 hours.

Happy Tweeting!

Lately we have been working with a number of clients in improving their Social Marketing. We have been working with these clients in getting more fans in Facebook, getting more followers on twitter, more subscribers for their emails, more MySpace fans and so on. What is evidently clear based on the conversations that your social network is having about your brand is that the power is with the consumer. Even if they are not a customer but connected to one of your customers, they have the power to essentially build or break your brand.

That said, we still work in an industry where Social Media is in an infancy. There are companies who have tasted the customer backlash and to be honest, there is not a single company which can please 100% of its customers. Customers have different needs, different demographics which makes it impossible for a bigger company to look after each and every one of them. The best way is to please as many customers as you can and do you best.

Social Media Backlash

So what do you do when your customers tweet bad things about you? The best way is to have a lot of good tweets so that you can officially display that it was an isolated incident.

This is very similar to the rating system for an eBay seller. Most of the eBay sellers don’t have a 100% rating because out of the 10s of thousands of customers some have had bad experience. But overall you can see that they are isolated incidents.

Building Walls

The best strategy however is to build walls around your business so that Social Media backlash (small or big) has a very minimal effect on your business. That you can still manage your business properly and allocate time to fix those issues instead of putting your business on halt.

Social Reputation Management Service

Talk to us about how we have helped clients overcome Social Media Backlash. We can help you put measures in place that can help you ascertain the effect of the backlash as well as a long term strategy to fix the issues you have now and avoid it in the future.

Facebook Stats

Few months ago, we created an infographic about Facebook Stats and what is the propencity of a facebook user to like, interact and buy from a fan page.  Please click below  to view the post.

Facebook stats for businesses

Twitter Stats

We have now created a similar infographic for Twitter followers as below.

Here is what the twitter stats are telling you as a business owner:

Adding up the numbers on average, the top reasons for a twitter follower to follow your brand is to either receive updates or deals.

* The reason why a twitter user follows your brand is to receive discounts, get updates about upcoming sales, get samples, coupon vouchers etc. So “what is in it for me” is a big factor

* The reason a twitter follower follows you is because they want to stay informed and receive updates about the company.

Twitter Stats Australia

Please note that the research above only covers American twitter users and not Australian twitter followers. But basically the demographic and user behavior for American users and Australian users wont be that much different in assumption.

Twitter has launched twitter tales which is all about how its users (and companies) are using twitter in their daily life.

Currently there are 4 stories in there and we would love to see more in there.

Museum of Modern Art – Twitter is about ART
@museummodernart

The goal of this twitter account was to give everyone a behind-the-scenes access to the museum of Modern Art in New York City and its programs. Tweets which were question to public, art news and global events information were experimented on and the account focused around the community rather than marketing Museum of Modern Art.

Read Twitter tale here >

Natasha Badhwar – Twitter is about Life
@natashabadhwar

Natasha is a filmmaker, photographer, writer, a self-described compulsive multitasker and a mother of three based out of New Delhi. She talks about how she started sharing things with herself (self therapy) using twitter and started to create an online world that she started living in. However in March 2010, after following Roger Ebert and him retweeting her poems, posts and photography, she went from 70 followers to 1000.

Read Twitter Tale here >

Caltrain – Twitter is about Community
@caltrain

Ravi Pina, a techy Silicon Valley worker created this account after getting sick of constant train delays in the San Francisco – Silicon Valley Train Service. His Community of 400 Contributors update mechanical delays on train lines to 4000 followers (which is otherwise extremely difficult to relay electronically) making it a less stressful ride for the followers.

Read Twitter Tale here >

The Bloggess – Twitter is about Humour

@thebloggess

The Blogess was blackmailed (in a way) by her friends to start tweeting. Her goal being “If I am going to do this, I am going to entertain myself”. What started as a behind the scenes commentary to her blog, ends up being “an irrelevant, rebellious, oddly, wig-filled and utterly hilarious documentation of an otherwise normail(ish) life.

Read Twitter Tale here >

So you have an email marketing list as most companies now a days. Normally you’d be doing any of these things based on time and resources

General email marketing process

• you send email newsletters to them regularly

• you send ad-hoc emails during promotions
• you look at reports and try and keep your open rates high

If you are fairly bored with repetitive emails

• maybe you look at bounces and try and correct them
• you might change your subject lines and try and get higher opens

If you are an Advanced email marketing user

• you might A/B test different subject lines and content to optimise user experience
• you might connect your emails to your analytics and read ROI from emails rather than open rates
• you might use social media tools and connect your email newsletters to your social networks to leverage

Knowing your email subscribers social media details

We all know that the better we know our subscribers, the higher our open rates and higher conversion, But I doubt many people look at the existing list and try and use external tools to enrich user data in them.  With all the social media and api’s that let you collect information about users, it has come to a point where you should look at your subscriber list and get information such as

• age groups
• social network involvements (facebook, twitter, linkedin)
• How involved they are in facebook, twitter, linked in

Imagine …

Imagine that your list that you have today of just email addresses, lying in your email marketing platform can be grouped as active facebook users, active twitter users, social media influencers, age groups, gender, location etc The way you will be able to target the list will exponentially increase your email marketing effectiveness.

What can you do with email marketing data like this

• send emails to facebook users asking them to join your facebook fan page
• send special offers to twitter influencers, where if they tweet your brand, they get special offers or discounts
• target gender specific emails on product sales
• target age specific emails
• target location specific emails

Contact us to Generate demographic user information from email addresses

If you have an email marketing platform and you have a good social media strategy, we can help you get demographic and social media involvement about your users so that you can target them better and increase relevancy

If you are thinking about starting in social media, these are the channels that are available to you and how you can use them

Leveraging Social Networks Facebook, twitter, myspace, linkedin etc

Facebook

Best Facebook marketing approach

By creating a facebook business page and using that to market your services and/or products. Also make sure that you have a custom Facebook Landing Page and if you have an online store, you are showcasing your best selling products.

Great for Search Engine Optimisation (Facebook pages are now being indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for Targeted Profile based advertising
Great to analyze demographics of your fans

Twitter 

Best Twitter marketing approach

By creating an individual or a business account and tweeting information and product/service updates. Twitter stats show that your followers are interested in basically two things 1. Information and updates about your product and 2. Discounts and Special Offers. Make sure you have a good mix of both.

Great for Search Engine Optimisation (tweets are indexed by Google)
Great for Lead Generation
Great for Brand Awareness
Great for mass communication
Great for tracking what your users are saying about your brand

LinkedIn

Best LinkedIn Marketing Approach

By picking a handful of your most prominent employees or yourself and starting to put content via your/their profiles. Connect your blog with your linkedIn profile and get very involved in discussions.

Great for Lead Generation
Great for Brand Awareness
Great for targeting Businesses (B2B Marketing)

No Search Engine Optimisation (SEO) Value

MySpace

Best MySpace Marketing Approach

If you company deals with Artists/Bands or Media, create a page and start promoting via Videos. MySpace still remains as the 2nd best Social Network but is now more widely used by Artists and Bands to promote themselves.

Great for Lead Generation for Musicians/Bands
Great for Brand Awareness for Musicians/Bands

No Search Engine Optimisation (SEO) Value

YouTube

Best YouTube Marketing Approach

Put all of your company videos on YouTube and make a custom channel in YouTube. Then embed those videos on your website. Also make sure to watermark your videos with your domain name so that other users can’t download it and use it themselves.

Great for lead generation. You are tapping into the YouTube visitor base
Great for Brand Awareness. Having a YouTube channel gives you more validity.
Great SEO Value. YouTube videos are indexed by search engines and show up in the top results.

Yes! We have hit big time – already a 100 close to a million followers

Watch out – DzineClub is here to stay.

Maybe its time to move out of the building and into a CBD skycraper. We are thinking Rialto, even Eureka when they make offices there. At DzineClub we are all about looking at the future 🙂

Jokes aside, 100 is always a good mark. It’s always hard to get to the first hundred, then it should be easy, we hope.

This inspired us to use our twitter more innovatively. See if you can find the difference. You might have to follow us on twitter. Click on the bird/penguin  right about down here