Posts Tagged ‘user experience’

Online Catalogue – Interactive Software

February 20th, 2011 No comments

Do you still use a Print or a PDF Catalogue?

Whilst using a Print or a PDF Catalogue is a great idea, there are some drawbacks if you don’t have an online version of it that can be accessed from your website at any time.

We can help you turn your Print or PDF catalogue into a stunning online version with real turn page effect. This means that your customers can view your catalogue without downloading anything and can read it like a book.

Whenever you update your catalogue, all you have to do is update your file and everyone is looking at the latest version.

Advantages of using an online Flip Catalogue compared to print catalogue

Some advantages of using a flip catalogue compared to a print catalogue are such

Search Engine Optimisation

The print catalogue doesn’t give you any visibility on Google. your PDF catalogue gives you a better visibility, However a flip catalogue will give you a lot of visibility for Search Engines such as Google, Bing and Yahoo. This way your visitors and customers can find your catalogue by just searching for it on Search Engines rather than having to go to your website and downloading it.

Access your Flash Flip Catalogue Anywhere

All you need is a browser and internet. And everyone has that. The address of your catalogue will be similar to and when you type that into your browser your visitors will be able to read your catalogue like a book.

Mobile Devices – iPad, iPhone and Android Support

We can make your catalogue available on your visitors mobiles as well. Even on the iPhone, iPad and Android, your customers can read your catalogue like a book with a real page turn effect.

Offline access via CD, USB, DVD

You can also allow your visitors to download an executable file that opens up your catalogue so that they can use it when they want. This allows them to access your catalogue without any internet.

Google Analytics Deep Integration

With your print and PDF catalogue, you get no stats on how successful it is. You might be able to get some data as in how many people downloaded it but that’s about it. You need more stats and data to increase your marketing effectiveness. We will embed Google Analytics with your catalogue so that you can view stats such as

  • How many times the catalogue has been viewed
  • How long are your customers spending on the catalogue
  • What is the most popular page on the catalogue
  • What cities of the world are your visitors coming from
  • How are your customers finding your catalogue

and lots more…

Using this information you can not only provide your customers with a better catalogue but also more relevant content.

Full Screen Catalogue View

Your customers can access the catalogue in full screen giving them better views of your catalogue as well as uninterrupted time to go through everything that they want to see.

Finding content faster on your Interactive Online Catalogue

Having your company catalogue is great but if you have a big catalogue, it becomes a pain finding information on the catalogue. The online interactive catalogues we build for our clients have the following features to make it easy to navigate

Table of Contents

A table of contents which you can use to direct your visitors to the content they are interested in. So your customers can open the Table of Contents click on the products page, view the products, click on “how to order” get to the order page and get instructions on putting the order.

Search for any text on the Online Catalogue

We extract the data from your PDF catalogue and index all the text so that your customers can simply go into the catalogue and search for the product using a name.

Interested in improving your catalogues?

If you are interested in improving your catalogues and looking at examples, please email us at

Finalising the site – Zuccala Homes

October 23rd, 2010 No comments

Finalising the website for Zuccala Homes

We are now finalising the Zuccala Homes website. Based on user feedback and customer feedback, we have implemented a lot of changes towards the newer version of the website.

New Changes

The navigation menu has been turned black, the search boxes orange and house and the Google maps from House and land packages has been removed because it wasn’t being used.

A header image that will be the default on all the pages that don’t need flash interactivity has been used to freshen up the look and reflect on the main theme of the page.


Mobile Friendly Website

With most of the home builders websites, we realised that most of the websites were built in flash so was not accessible from the iPhone. Zuccala Homes Website has been built so that it is mobile friendly and can be accessed just as easily through an iPhone, Android or a Windows Mobile phone.

CMS running behind the Zuccala Homes website

A custom CMS that runs behind the website is being built to allow Zuccala Homes to add new homes, house and land packages and display centres themselves. Next time we will discuss how the CMS works and how it was built.

Zuccala Homes Experience – Usability

October 2nd, 2010 No comments

Zuccala Homes

We are currently in process of building the website for Zuccala Homes, a home builder based out of Melbourne.  The site is up live and now we are tweaking the website for Usability based on user experience and what visitors have done on the website so far. Here is the screenshot of the front page.

Zuccala Homes Website - Front Page

Zuccala Homes House and Land Packages

We just went live with the House and Land Packages section that displays all the current house and land packages available by suburb. While you can use the search functionality on the left hand side of the page, you can click on individual suburbs to view the current suburbs.

Zuccala Homes - House and Land Packages

Zuccala Homes User Experience and Usability

So far we have tweaked the tabs, the search functionality, Enquiries to make sure that the user experience is better and works properly. When we started the website, there was also an issue with speed, that has now been fixed so that it loads quickly.

Here are the new tabs that we are using.

Zuccala Homes - Home Designs - User Experience

Zuccala Homes Web Analytics

Web Analytics has been a core component of the whole website. It is very data driven and we are making changes to make sure that houses are easier to find, navigate, get information and enquire.

Zuccala Homes - House and Land Packages - Richmond Street - Wallan

Zuccala Homes

September 27th, 2010 No comments


Zuccala Homes

We are currently in the stage of developing a website for Zuccala Homes. Zuccala Homes are home builders based in Melbourne, Victoria. Here are some of the important things for the website


The user experience on Zuccala Homes

The user experience on Zuccala Homes is crucial. We want to make it easy for a home-buyer to search for houses that they like and show them the house designs in the most detail with minimum clicks. Once they are satisfied with the home design they can either download a PDF to view more specifications or send an enquiry to Zuccala Homes.


Zuccala Homes Front Page

We have used the corporate colours of Zuccala Homes to build the website in their branding. Also a banner rotating on the front page lets the user go to different main areas of the Zuccala Homes Website.

Zuccala Homes - Melbourne Home Builders - User Experience


Zuccala Homes Designs Page

The home designs page allows a potential home buyer to search for any Zuccala Homes Design. A visitor can search through the Search Panel on the left or click on the individual home to get to the Zuccala Homes Design Page.

Zuccala Homes Home Designs


Individual Zuccala Homes Home Design Page

The individual Zuccala Homes Home Design Page allows a visitor to quickly view the Home Design of their choice. To give all the information of Zuccala Homes, information is put into different tabs where you can click and view more information, download PDF of the Zuccala Home or Enquire about that particular home.

Zuccala Homes Individual Home Details


Please feel free to click on the links and view the website. We will be updating with more posts which details the user experience, usability, tracking and marketing of the Zuccala Homes website.

Google Instant and the user experience

September 12th, 2010 No comments

I am sure by now everyone has heard of Google Instant and already used it. If you don’t know what Google Instant is (it has not been released for domain in Australia), please see the section below – Google Instant Australia for some explanation and a quick video. Google instant is a search enhancement that shows results as you type them. Google Instant is based around a key technical insight that people type slowly but read quickly so you can scan a page as you type.



Google Instant User Experience – Great


From a user experience and usability perspective, Google Instant is great. It’s not amazing but it does save those few seconds when you search. Google Instant can save upto 2-5 seconds per search, give you smarter predictions and more quick results.

Personally I use search boxes on browsers rather than actual search engine, so it doesn’t make a huge difference for me.


Google Instant Australia


Google is not instant at domain 🙂 so if you are searching in Google Australia, chances are that you have not seen it.

To see Google Instant, go to and click on Go to link on the bottom right. Then search for anything and see what pops up! Here is a quick video introducing Google Instant

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