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Posts Tagged ‘website update’

Zuccala Homes Experience – Usability

October 2nd, 2010 No comments

Zuccala Homes

We are currently in process of building the website for Zuccala Homes, a home builder based out of Melbourne.  The site is up live and now we are tweaking the website for Usability based on user experience and what visitors have done on the website so far. Here is the screenshot of the front page.

Zuccala Homes Website - Front Page

Zuccala Homes House and Land Packages

We just went live with the House and Land Packages section that displays all the current house and land packages available by suburb. While you can use the search functionality on the left hand side of the page, you can click on individual suburbs to view the current suburbs.

Zuccala Homes - House and Land Packages

Zuccala Homes User Experience and Usability

So far we have tweaked the tabs, the search functionality, Enquiries to make sure that the user experience is better and works properly. When we started the website, there was also an issue with speed, that has now been fixed so that it loads quickly.

Here are the new tabs that we are using.

Zuccala Homes - Home Designs - User Experience

Zuccala Homes Web Analytics

Web Analytics has been a core component of the whole website. It is very data driven and we are making changes to make sure that houses are easier to find, navigate, get information and enquire.

Zuccala Homes - House and Land Packages - Richmond Street - Wallan

Website Update Checklist

September 22nd, 2010 No comments

 

ReDirect Old Links

We are currently in process of updating a few websites for our clients. We are moving a lot of clients  from ASP to PHP.

This causes a lot of issues where all the old links are .asp and the new links are .php. This means that all the links that are already indexed by Google will be completely replaced with new ones. This also means that they possibly will lose a few links to that. So we are making sure to put redirects so that this doesn’t happen.

Improve Usability and Functionalty

A new website should always improve the functionality over the old one. It should be based around what works and improving those, removing what doesn’t work and testing new things. Do some A/B testing and come up with the best results.

Improved Web Analytics and Reporting

Always improve your reporting when you update your website. Reporting and Web Analytics are evolving all the time. Make sure that when you update your website you dig in deeper into your reports and try and set up custom reports that give you better understanding of your visitors.

We recently built a report for one of our customers who can now see for every keyword that they got traffic for what page that keyword was on.

Improve User Communication

Make it easier for your potential customers to send you enquiries and make it easier for you and your staff to communicate with those users.

Improve SEO

Make sure that firstly you dont lose your SEO ranking and also make sure that your new website is better positioned for Search Engines than your last.

How do you do this? Please check out our SEO platform which helps you track your SEO.

Start Data Capture

Find out how you can start capturing visitor information.

Should you make a whitepaper available?
Should you create an email newsletter?
Should you let users subscribe to your blog via email?

Integrate Social Media

Link it to your facebook, twitter, linkedin feeds. Allow your visitors to share your content to their network and become fans of your facebook page.

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